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Shirin Iqra Naqvi

Sample profile

Content Marketing Lead at Mastercard · Content and SEO · editorial, content strategy

Works at
Mastercard
Location
Thiruvananthapuram, India · IST (UTC+5:30)
Experience
10+ years experience
Education
SRM Institute of Science and Technology
Languages
English, Hindi, Malayalam
Open to work
Message Connect

Overview

Based in Thiruvananthapuram. I work on content and SEO at Mastercard. Grew organic traffic from 114k to 542k monthly visits. Built a library of 796 articles that still drives sign-ups. Before that: Qualcomm and Zoho. Most at home with analytics and content strategy.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on content strategy
Please don't message about
  • Agency or outsourcing pitches
  • SEO and link-building offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
copywritinganalyticscontent strategyeditorialpartnerships
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in biotech, Thiruvananthapuram or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Developer tools, Climate tech
Work mode
Remote
Available
Immediately
Work authorization
Indian citizen
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Pure people management

10 years in content and SEO. Strongest at partnerships and analytics. Open to the right conversation.

Thiruvananthapuram, Indiapartnershipscontent strategyanalytics
Open

Experience

  1. Content Marketing Lead
    Nov 2022 - Present
    Mastercard · 4 yr · Full-time · Thiruvananthapuram, India
    • Hired and trained a content team of 6.
    • Built a library of 623 articles that still drives sign-ups.
  2. Marketing Associate
    Sep 2019 - Nov 2022
    Qualcomm · 3 yr 2 mo · Full-time · Thiruvananthapuram, India
    • Launched 6 campaigns, 2 of them in new markets.
    • Built a library of 659 articles that still drives sign-ups.
  3. Marketing Associate
    Jun 2016 - May 2019
    Zoho · 2 yr 11 mo · Full-time · Thiruvananthapuram, India
    • Launched 20 campaigns, 5 of them in new markets.
    • Built a library of 194 articles that still drives sign-ups.

Projects

Content and SEO benchmark
2025

Reproducible benchmarks comparing analytics and editorial on real workloads.

References

No references yet.

Education

  1. SRM Institute of Science and Technology
    B.Tech, Economics
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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