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Shirin Samreen Qureshi

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Marketing Director at Paytm · Content and SEO

Works at
Paytm
Location
Mumbai, India · IST (UTC+5:30)
Experience
15+ years experience
Education
Indian Statistical Institute
Languages
English, Hindi, Marathi
Co-founder
Message Connect

Overview

19 years in marketing, the last 4 at Paytm, where I lead the content team. Built a library of 684 articles that still drives sign-ups.

Good reasons to reach out
  • People who want to build this with me
  • Thoughtful intros to people in my field
Please don't message about
  • Unpaid work or spec projects
  • Paid follower schemes
  • SEO and link-building offers
Skills
editorialcontent strategyconsumer insightcopywritinganalytics
Co-founderLooking for a co-founder
closes in 3 months

Looking for a commercial co-founder for localisation for hardware startups

The idea
Localisation for hardware startups
Stage
Prototype
I bring
5 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time now
Location
Mumbai or remote

I bring 19 years of content and SEO (currently Paytm). Ideally you've built ML systems in production. Pre-product, some customer interviews done.

Mumbai, India · remote OKanalyticseditorialcontent strategy
Open

Experience

  1. Marketing Director
    Jul 2022 - Present
    Paytm · 4 yr 4 mo · Full-time · Mumbai, India
    • Built a library of 806 articles that still drives sign-ups.
    • Hired and trained a content team of 7.
  2. Marketing Associate
    Oct 2019 - Jul 2022
    Kotak Mahindra Bank · 2 yr 9 mo · Full-time · Mumbai, India
    • Grew organic traffic from 166k to 1037k monthly visits.
  3. Senior Brand Manager
    Nov 2016 - Oct 2019
    Mastercard · 2 yr 11 mo · Full-time · Mumbai, India
    • Launched 5 campaigns, 6 of them in new markets.
  4. Marketing Associate
    Dec 2013 - Nov 2016
    Persistent Systems · 2 yr 11 mo · Full-time · Mumbai, India
    • Grew organic traffic from 76k to 1678k monthly visits.
  5. Content Marketing Lead
    Sep 2011 - Dec 2013
    Uber · 2 yr 3 mo · Full-time · Mumbai, India
    • Hired and trained a content team of 10.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. Indian Statistical Institute
    M.Stat, Economics
    2010 - 2012
  2. IIT Delhi
    B.Tech, Economics
    2002 - 2006

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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