Shrabanti Barnali Dey

S

Director of Product at Larsen & Toubro · Onboarding and activation · experimentation, lifecycle

Larsen & Toubro
Mumbai, India · IST (UTC+5:30)
10+ years experience
IIT Madras
English, Hindi, Marathi
Open to work
Messaging unavailable

Overview

I lead onboarding and activation at Larsen & Toubro in Mumbai. Killed 7 features nobody used and shipped the 3 that customers asked for. Launched the growth product in 9 markets. Before that: Mastercard and Morgan Stanley. Most at home with community and user research. Kannada theatre fan.

Good reasons to reach out
  • Roles in onboarding and activation
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Working sessions on community
Please don't message about
  • Feature requests for my employer's product
  • Crypto token projects
  • Generic networking requests

Best reached early in the week

Skills
SQLuser researchexperimentationcommunitylifecycle
Open to workLooking for a role
closes in 3 months

Open to Director of Product roles at growth-stage media companies

Target roles
Director of Product
Level
Senior
Industries
Developer tools, E-commerce
Work mode
Remote
Available
60 days notice
Work authorization
Indian citizen
What I'm looking for
Scope to lead onboarding and activation work, with a manager who gives direct feedback.
Not interested in
Pure people management

13 years in onboarding and activation. Strongest at SQL and community. Open to the right conversation.

Mumbai, Indiaexperimentationsqlcommunity
Open

Experience

  1. Director of Product
    Oct 2023 - Present
    Larsen & Toubro · 3 yr · Contract · Mumbai, India
    • Ran 41 customer interviews before writing the first spec.
    • Grew growth revenue from $5 million to $41 million ARR.
    • Cut time-to-first-value for new growth customers from 13 days to 2.
  2. Senior Product Manager
    Aug 2022 - Oct 2023
    Mastercard · 1 yr 2 mo · Full-time · Mumbai, India
    • Launched the growth product in 12 markets.
  3. Product Manager
    May 2021 - Aug 2022
    Morgan Stanley · 1 yr 3 mo · Full-time · Mumbai, India
    • Ran 48 customer interviews before writing the first spec.
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
  4. Associate Product Manager
    Nov 2019 - May 2021
    MakeMyTrip · 1 yr 6 mo · Full-time · Mumbai, India
    • Grew growth revenue from $2 million to $50 million ARR.
  5. Product Manager
    May 2016 - Nov 2019
    Kotak Mahindra Bank · 3 yr 6 mo · Full-time · Mumbai, India
    • Launched the growth product in 11 markets.

Projects

Write-up: onboarding and activation in practice
2025

A long-form guide to onboarding and activation for people starting out.

Onboarding and activation benchmark
2024

Reproducible benchmarks comparing community and experimentation on real workloads.

References

No references yet.

Education

  1. IIT Madras
    B.Tech, Computer Science
    2009 - 2013

Details

Compensation expectations
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