Shyam Menon

Overview

Content Marketing Lead at Mastercard, focused on content and SEO. Grew organic traffic from 136k to 704k monthly visits. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Oracle and Groww. Most at home with copywriting and editorial. Into vintage synthesizers.

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Experience

1. Content Marketing Lead

   Jun 2024 - Present
   Mastercard · 2 yr 5 mo · Full-time · Kochi, India
   • Launched 13 campaigns, 2 of them in new markets.
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
2. Product Marketing Manager

   Jun 2022 - Jun 2024
   Oracle · 2 yr · Full-time · Kochi, India
   • Ran 44 customer interviews before writing the first spec.
   • Grew payments revenue from $9 million to $16 million ARR.
3. Marketing Associate

   Jan 2020 - Jun 2022
   Groww · 2 yr 5 mo · Full-time · Kochi, India
   • Grew organic traffic from 136k to 1015k monthly visits.
4. Growth Marketing Manager

   Jul 2018 - Jan 2020
   EY · 1 yr 6 mo · Full-time · Kochi, India
   • Hired and trained a content team of 3.
   • Launched 6 campaigns, 5 of them in new markets.
5. Marketing Associate

   Jul 2016 - Apr 2018
   Ola · 1 yr 9 mo · Full-time · Kochi, India
   • Built a library of 246 articles that still drives sign-ups.

No references yet.

Education

1. IIT Kharagpur

   B.Tech, Journalism
   2011 - 2015