Sienna Edwards

Overview

Based in Melbourne. I lead community at Saffron Commerce. Hired and trained a community team of 7. Before that: Commonwealth Bank and Google.

Experience

1. Head of Marketing

   Apr 2023 - Present
   Saffron Commerce · 3 yr 6 mo · Full-time · Melbourne, Australia
   • Rebuilt the community reporting so every rupee and dollar of spend is traceable.
   • Built a community of 58 thousand members from zero.
2. Marketing Associate

   Feb 2021 - Apr 2023
   Commonwealth Bank · 2 yr 2 mo · Full-time · Melbourne, Australia
   • Launched 9 campaigns, 4 of them in new markets.
3. Growth Marketing Manager

   Feb 2018 - Feb 2021
   Google · 3 yr · Full-time · Melbourne, Australia
   • Ran 51 meetups across 8 cities.
   • Hired and trained a community team of 6.
4. Growth Marketing Manager

   Nov 2015 - Feb 2018
   Maybank · 2 yr 3 mo · Full-time · Melbourne, Australia
   • Hired and trained a community team of 10.
   • Rebuilt the community reporting so every rupee and dollar of spend is traceable.
5. Senior Brand Manager

   Dec 2013 - Nov 2015
   Tencent · 1 yr 11 mo · Full-time · Melbourne, Australia
   • Launched 11 campaigns, 3 of them in new markets.

No references yet.

Education

1. INSEAD Singapore

   MBA, Business Administration
   2010 - 2012
2. University of Melbourne

   BSc, Marketing
   2005 - 2009