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Silvia Velasquez

Sample profile

Content Marketing Lead at dLocal · copywriting, content strategy

Works at
dLocal
Location
Mexico City, Mexico · CST (UTC-6)
Experience
4+ years experience
Education
PUCP
Languages
English, Spanish

Overview

4 years in marketing, the last 1 at dLocal, where I work on the content team. Built a library of 789 articles that still drives sign-ups. Grew organic traffic from 144k to 1897k monthly visits. Most at home with copywriting and analytics. Weekend cricket, weekday chai.

Good reasons to reach out
  • Thoughtful intros to people in my field
Please don't message about
  • Paid follower schemes
  • SEO and link-building offers

Checks messages twice a week

Skills
content strategyeditorialanalyticscopywriting

Experience

  1. Content Marketing Lead
    Nov 2025 - Present
    dLocal · 1 yr · Full-time · Mexico City, Mexico
    • Grew organic traffic from 142k to 498k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 452 articles that still drives sign-ups.
  2. Marketing Associate
    Apr 2024 - Nov 2025
    Natura &Co · 1 yr 7 mo · Full-time · Mexico City, Mexico
    • Built a library of 569 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2022 - Apr 2024
    Despegar · 1 yr 6 mo · Full-time · Mexico City, Mexico
    • Launched 11 campaigns, 6 of them in new markets.
    • Built a library of 635 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

Open-source analytics toolkit
2022

A small library for content and SEO that 847 developers star on GitHub.

References

No references yet.

Education

  1. PUCP
    Ingeniería, Communications
    2017 - 2021

Details

Compensation expectations
What they are targeting for their next role.
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