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Sneha Chauhan

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Senior Product Manager at ICICI Bank · Onboarding and activation · lifecycle, SQL

Works at
ICICI Bank
Location
Gurugram, India · IST (UTC+5:30)
Experience
11+ years experience
Education
ISB Hyderabad
Languages
English, Hindi
Collaborating
Message Connect

Overview

I work on onboarding and activation at ICICI Bank in Gurugram. Ran 132 customer interviews before writing the first spec. Killed 8 features nobody used and shipped the 2 that customers asked for. Before that: Flipkart and KPMG. Most at home with SQL and lifecycle. I mentor first-time managers when I can.

Good reasons to reach out
  • Collaborators for my side project
  • Working sessions on user research
Please don't message about
  • Crypto token projects
  • Unpaid work or spec projects
  • Agency or outsourcing pitches

Best reached early in the week

Skills
growthlifecycleSQLuser researchexperimentation
CollaboratingLooking to collaborate
closes in 3 months

Co-writing a case study about onboarding and activation - looking for a co-author

Project
A case study about onboarding and activation - looking for a co-author
Skills needed
Backend, user research
Time commitment
Part-time
Outcome
Small product with real users

Weekends only. Based in Gurugram, happy to work remotely.

Gurugram, Indiasqlexperimentationlifecycle
Open

Experience

  1. Senior Product Manager
    May 2024 - Present
    ICICI Bank · 2 yr 6 mo · Full-time · Gurugram, India
    • Launched the growth product in 6 markets.
    • Took growth activation from 32% to 50% in three quarters.
  2. Associate Product Manager
    Nov 2022 - May 2024
    Flipkart · 1 yr 6 mo · Full-time · Gurugram, India
    • Launched the growth product in 9 markets.
    • Cut time-to-first-value for new growth customers from 12 days to 1.
  3. Product Manager
    May 2019 - Nov 2022
    KPMG · 3 yr 6 mo · Full-time · Gurugram, India
    • Ran 102 customer interviews before writing the first spec.
    • Killed 3 features nobody used and shipped the 3 that customers asked for.
  4. Product Manager
    Jun 2017 - May 2019
    Walmart Global Tech · 1 yr 11 mo · Full-time · Gurugram, India
    • Cut time-to-first-value for new growth customers from 13 days to 4.
  5. Associate Product Manager
    Oct 2015 - Jun 2017
    Axis Bank · 1 yr 8 mo · Full-time · Gurugram, India
    • Ran 116 customer interviews before writing the first spec.
    • Grew growth revenue from $5 million to $47 million ARR.

Projects

Write-up: onboarding and activation in practice
2022

A long-form guide to onboarding and activation for people starting out.

Onboarding and activation benchmark
2022

Reproducible benchmarks comparing lifecycle and user research on real workloads.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2017 - 2019
  2. NID Ahmedabad
    B.Des, Computer Science
    2010 - 2014

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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