Sofia Figueroa

Director of Product · AI features · user research

Loom Works

San Francisco, CA · PT (UTC-8)

12+ years experience

Rice University

English, French

Messaging unavailable

Overview

I lead AI features at Loom Works in San Francisco. Killed 5 features nobody used and shipped the 3 that customers asked for. Cut time-to-first-value for new AI products customers from 11 days to 3. Most at home with prompt design and user research.

Good reasons to reach out

Working sessions on prompt design

Please don't message about

Unpaid work or spec projects
Feature requests for my employer's product
Generic networking requests

Travels often; replies within 48 hours

Skills

MLuser researchprompt designLLM products

Experience

Director of Product
Apr 2024 - Present
Loom Works · 2 yr 6 mo · Full-time · San Francisco, CA
- Grew AI products revenue from $9 million to $34 million ARR.
- Launched the AI products product in 9 markets.
Associate Product Manager
Jul 2020 - Apr 2024
Cloudflare · 3 yr 9 mo · Full-time · San Francisco, CA
- Ran 120 customer interviews before writing the first spec.
Product Manager
May 2019 - Jul 2020
Goldman Sachs · 1 yr 2 mo · Full-time · San Francisco, CA
- Ran 140 customer interviews before writing the first spec.
- Grew AI products revenue from $8 million to $49 million ARR.
Senior Product Manager
May 2017 - May 2019
Boeing · 2 yr · Full-time · San Francisco, CA
- Took AI products activation from 20% to 46% in three quarters.
- Cut time-to-first-value for new AI products customers from 12 days to 1.
Senior Product Manager
Sep 2014 - May 2017
American Express · 2 yr 8 mo · Full-time · San Francisco, CA
- Launched the AI products product in 6 markets.
- Cut time-to-first-value for new AI products customers from 18 days to 3.

References

No references yet.

Education

Rice University
BA, Engineering
2002 - 2006

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