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Sonia Amira Lad

Sample profile

Content Marketing Lead, Arm - editorial · analytics · content strategy

Works at
Arm
Location
London, UK · GMT (UTC+0)
Experience
4+ years experience
Education
London School of Economics
Languages
English
Co-founder
Message Connect

Overview

I've spent 4 years on content and SEO - first at McKinsey & Company, now at Arm. Built a library of 430 articles that still drives sign-ups. Hired and trained a content team of 11. Previously at McKinsey & Company. Trail runner and occasional climber.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on analytics decisions
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Agency or outsourcing pitches

Usually replies within a day

Skills
analyticscontent strategyeditorialcopywriting
Co-founderLooking for a co-founder
closes in 3 months

Looking for a design-minded co-founder for GST reconciliation for solar installers

The idea
GST reconciliation for solar installers
Stage
Early revenue
I bring
11 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
London or remote

I bring 4 years of content and SEO (currently Arm). Ideally you've shipped B2B software. Pre-product, some customer interviews done.

London, UKanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Mar 2024 - Present
    Arm · 2 yr 8 mo · Full-time · London, UK
    • Grew organic traffic from 123k to 1853k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Oct 2022 - Mar 2024
    McKinsey & Company · 1 yr 5 mo · Full-time · London, UK
    • Grew organic traffic from 64k to 446k monthly visits.

References

No references yet.

Education

  1. London School of Economics
    BSc, Economics
    2018 - 2021

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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