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Sreejith Devarajan

Marketing Director at Ashford Software | ex-PhonePe

Works at: Ashford Software
Location: Bengaluru, India · IST (UTC+5:30)
Experience: 16+ years experience
Education: IIM Ahmedabad
Languages: English, Hindi, Kannada

Advising

Message Connect

Overview

Currently at Ashford Software, where I lead content and SEO with a team of 11. Grew organic traffic from 94k to 995k monthly visits. Before that: PhonePe and Mastercard. Most at home with content strategy and editorial. Learning Japanese, slowly.

Good reasons to reach out

Advice on content and SEO
Questions about content and SEO
Speaking or podcast invitations
Working sessions on content strategy

Please don't message about

Crypto token projects
Generic networking requests
Guest post swaps

Replies on weekends

Skills

Google Adscopywritingeditorialcontent strategyanalytics

AdvisingOpen to advising

closes in 3 months

Open to advising seed teams on Google Ads

Topics: content and SEO, analytics, copywriting
Format: Async reviews
Terms: Paid
Capacity: Two calls a month
Best for: Seed to Series A teams

16 years of content and SEO. Small equity or paid hours - flexible.

Bengaluru, India · remote OKcopywritinggoogle adsanalytics

Open

Experience

Marketing Director
Aug 2022 - Present
Ashford Software · 4 yr 3 mo · Full-time · Bengaluru, India
- Hired and trained a content team of 6.
- Launched 11 campaigns, 3 of them in new markets.
Senior Brand Manager
Mar 2019 - Aug 2022
PhonePe · 3 yr 5 mo · Full-time · Bengaluru, India
- Launched 16 campaigns, 4 of them in new markets.
- Built a library of 443 articles that still drives sign-ups.
Marketing Associate
Mar 2016 - Dec 2018
Mastercard · 2 yr 9 mo · Full-time · Bengaluru, India
- Launched 14 campaigns, 5 of them in new markets.
Growth Marketing Manager
Sep 2012 - Mar 2016
Zomato · 3 yr 6 mo · Full-time · Bengaluru, India
- Built a library of 710 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Oct 2010 - Sep 2012
Oracle · 1 yr 11 mo · Full-time · Bengaluru, India
- Launched 5 campaigns, 5 of them in new markets.

Projects

Write-up: content and SEO in practice

2024

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

IIM Ahmedabad
MBA, Business Administration
2010 - 2012
Manipal Institute of Technology
B.Tech, Economics
2005 - 2009

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.

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Sreejith Devarajan

Overview

Open to advising seed teams on Google Ads

Experience

Projects

References

Education

Details

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