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Sruthi Chandrasekhar

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Senior Data Scientist, Ferro Care - attribution · incrementality · marketing mix modelling

Works at
Ferro Care
Location
Bengaluru, India · IST (UTC+5:30)
Experience
8+ years experience
Education
St. Xavier's College, Mumbai
Languages
English, Hindi, Kannada
Open to work
Message Connect

Overview

8 years in data science and analytics, the last 3 at Ferro Care, where I work on the marketing science team. Taught SQL to 145 non-analysts. Wrote the metric definitions the leadership team reviews every week. Before that: SAP and Persistent Systems. Most at home with attribution and incrementality.

Good reasons to reach out
  • Roles in marketing analytics
  • Working sessions on marketing mix modelling
  • Second opinions on attribution decisions
Please don't message about
  • Survey or panel invitations
  • Data broker offers
  • Agency or outsourcing pitches

Replies between meetings, usually same day

Skills
incrementalitymarketing mix modellingattributionSQL
Open to workLooking for a role
closes in 3 months

Data Scientist roles in food delivery - Bengaluru or remote

Target roles
Data Scientist
Level
Mid
Industries
Climate tech, AI infrastructure
Work mode
Remote
Available
60 days notice
Work authorization
Indian citizen
What I'm looking for
Scope to lead marketing analytics work, with a manager who gives direct feedback.
Not interested in
Agencies and outsourcing firms

8 years in marketing analytics. Strongest at incrementality and attribution. Can start in about six weeks.

Bengaluru, Indiamarketing mix modellingincrementalitysql
Open

Experience

  1. Senior Data Scientist
    Mar 2024 - Present
    Ferro Care · 2 yr 8 mo · Full-time · Bengaluru, India
    • Built the marketing science models now used in 3 product decisions a quarter.
    • Taught SQL to 181 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  2. Data Analyst
    Apr 2021 - Mar 2024
    SAP · 2 yr 11 mo · Full-time · Bengaluru, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 143 non-analysts.
  3. Data Scientist
    Jan 2019 - Apr 2021
    Persistent Systems · 2 yr 3 mo · Full-time · Bengaluru, India
    • Taught SQL to 52 non-analysts.
    • Replaced 71 hand-built dashboards with one metrics layer people trust.

References

No references yet.

Education

  1. St. Xavier's College, Mumbai
    B.A., Operations Research
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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