Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Tabassum Mahira Merchant

Sample profile

Content Marketing Lead at BigBasket · Content and SEO

Works at
BigBasket
Location
Mumbai, India · IST (UTC+5:30)
Experience
10+ years experience
Education
Srishti Manipal Institute
Languages
English, Hindi, Marathi
Advising
Message Connect

Overview

I've spent 10 years on content and SEO - first at Groww, now at BigBasket. Built a library of 309 articles that still drives sign-ups. Most at home with copywriting and content strategy. I tinker with 3D printers.

Good reasons to reach out
  • Advice on content and SEO
  • Speaking or podcast invitations
Please don't message about
  • SEO and link-building offers
  • Crypto token projects
Skills
segmentationcontent strategycopywritingeditorialanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: content and SEO and segmentation

Topics
content and SEO, analytics, copywriting
Format
Office hours
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
Engineers moving into leadership

10 years of content and SEO. Can review plans, decks and hiring loops.

Mumbai, Indiacontent strategyanalyticscopywriting
Open

Experience

  1. Content Marketing Lead
    Jan 2026 - Present
    BigBasket · 10 mo · Full-time · Mumbai, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 19 campaigns, 2 of them in new markets.
  2. Product Marketing Manager
    Jan 2023 - Jan 2026
    Mastercard · 3 yr · Full-time · Mumbai, India
    • Launched the lending product in 6 markets.
  3. Growth Marketing Manager
    Jan 2021 - Jan 2023
    Freshworks · 2 yr · Full-time · Mumbai, India
    • Hired and trained a content team of 7.
  4. Marketing Associate
    Jul 2018 - Oct 2020
    Asian Paints · 2 yr 3 mo · Full-time · Mumbai, India
    • Launched 4 campaigns, 2 of them in new markets.
  5. Marketing Associate
    Oct 2016 - Jul 2018
    Groww · 1 yr 9 mo · Full-time · Mumbai, India
    • Launched 12 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. Srishti Manipal Institute
    B.Des, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)