Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.
Overview
I work on performance marketing at Mastercard in Tokyo. Cut blended CAC by 26% while doubling spend. Before that: PropertyGuru and OCBC. Most at home with Google Ads and attribution.
Good reasons to reach out
- Second opinions on attribution decisions
- Thoughtful intros to people in my field
- Working sessions on Google Ads
Please don't message about
- Offshore staffing offers
- SEO and link-building offers
Skills
CAC/LTVcreative testingGoogle Adspaid socialattribution
Experience
- Growth Marketing ManagerJan 2025 - PresentMastercard · 1 yr 10 mo · Full-time · Tokyo, Japan
- Cut blended CAC by 29% while doubling spend.
- Hired and trained a acquisition team of 6.
- Marketing AssociateNov 2023 - Jan 2025PropertyGuru · 1 yr 2 mo · Full-time · Tokyo, Japan
- Launched 14 campaigns, 6 of them in new markets.
- Marketing AssociateOct 2022 - Nov 2023OCBC · 1 yr 1 mo · Full-time · Tokyo, Japan
- Cut blended CAC by 25% while doubling spend.
- Launched 15 campaigns, 5 of them in new markets.
Projects
Open-source paid social toolkit
2023A small library for performance marketing that 655 developers star on GitHub.
Side project: a recipe search engine
2022Built with Google Ads and creative testing. 3938 people used it last year.
References
No references yet.
Education
- University of MalayaBSc, Economics2017 - 2021
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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