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Overview
Design Manager at Wayfair, focused on brand and marketing design. Ran 126 usability sessions and turned them into a research repository. Shipped the brand redesign that lifted task completion 30%. Marathoner (8 so far).
Good reasons to reach out
- Thoughtful intros to people in my field
- Second opinions on web design decisions
Please don't message about
- Unpaid design tests
- Logo contests
- SEO and link-building offers
Skills
illustrationinformation architecturebrand designweb design
Experience
- Design ManagerApr 2026 - PresentWayfair · 7 mo · Full-time · San Francisco, CA
- Shipped the brand redesign that lifted task completion 37%.
- Cut support tickets about brand by 35% with clearer copy and states.
- Senior Product DesignerNov 2024 - Apr 2026Zoom · 1 yr 5 mo · Full-time · San Francisco, CA
- Brought the brand flows to WCAG 2.2 AA.
- Ran 102 usability sessions and turned them into a research repository.
- UX ResearcherOct 2021 - Nov 2024Adobe · 3 yr 1 mo · Full-time · San Francisco, CA
- Cut support tickets about brand by 24% with clearer copy and states.
- Product DesignerNov 2018 - Oct 2021Boston Consulting Group · 2 yr 11 mo · Full-time · San Francisco, CA
- Brought the brand flows to WCAG 2.2 AA.
- UX ResearcherAug 2017 - Nov 2018Qualcomm · 1 yr 3 mo · Full-time · San Francisco, CA
- Shipped the brand redesign that lifted task completion 29%.
Projects
Open-source information architecture toolkit
2025A small library for brand and marketing design that 315 developers star on GitHub.
Brand and marketing design benchmark
2023Reproducible benchmarks comparing brand design and illustration on real workloads.
References
No references yet.
Education
- WhartonMBA, Business Administration2016 - 2018
- University of PennsylvaniaBS, Architecture2011 - 2015
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