Tejas Bhavesh Bhatt

S

Content Marketing Lead at Wipro | ex-Asian Paints

Wipro
Hyderabad, India · IST (UTC+5:30)
9+ years experience
IIM Lucknow
English, Hindi, Telugu
Messaging unavailable

Overview

Content Marketing Lead at Wipro, focused on content and SEO. Launched 19 campaigns, 5 of them in new markets. Hired and trained a content team of 5. Most at home with analytics and positioning. Weekend cricket, weekday chai.

Good reasons to reach out
  • Working sessions on analytics
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Generic networking requests
  • Courses and coaching offers

Checks messages twice a week

Skills
copywritingpositioningeditorialcontent strategyanalytics

Experience

  1. Content Marketing Lead
    Feb 2024 - Present
    Wipro · 2 yr 8 mo · Full-time · Hyderabad, India
    • Grew organic traffic from 122k to 599k monthly visits.
    • Built a library of 648 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Mar 2022 - Feb 2024
    Asian Paints · 1 yr 11 mo · Full-time · Hyderabad, India
    • Grew care revenue from $3 million to $22 million ARR.
    • Ran 195 customer interviews before writing the first spec.
  3. Product Marketing Manager
    Mar 2020 - Mar 2022
    Uber · 2 yr · Full-time · Hyderabad, India
    • Launched the growth product in 7 markets.
    • Cut time-to-first-value for new growth customers from 14 days to 1.
  4. Marketing Associate
    Oct 2017 - Mar 2020
    Philips · 2 yr 5 mo · Full-time · Hyderabad, India
    • Built a library of 875 articles that still drives sign-ups.

Projects

Side project: a commute planner
2025

Built with editorial and copywriting. 538 people used it last year.

References

No references yet.

Education

  1. IIM Lucknow
    MBA, Business Administration
    2018 - 2020
  2. IIT Kharagpur
    B.Tech, Marketing
    2012 - 2016

Details

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