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Overview
I lead marketing analytics at Quartz Cloud in Glasgow. Replaced 80 hand-built dashboards with one metrics layer people trust. Taught SQL to 143 non-analysts. Before that: Rightmove and Amazon. Most at home with incrementality and Looker.
Good reasons to reach out
- Thoughtful intros to people in my field
- Speaking or podcast invitations
- Working sessions on marketing mix modelling
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- Survey or panel invitations
- Data broker offers
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Skills
incrementalitymarketing mix modellingLookerSQL
Experience
- Analytics ManagerOct 2025 - PresentQuartz Cloud · 1 yr 1 mo · Full-time · Glasgow, UK
- Replaced 91 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
- Senior Data ScientistJan 2024 - Oct 2025Rightmove · 1 yr 9 mo · Full-time · Glasgow, UK
- Taught SQL to 158 non-analysts.
- Senior Data ScientistSep 2022 - Jan 2024Amazon · 1 yr 4 mo · Full-time · Glasgow, UK
- Built the marketing science models now used in 5 product decisions a quarter.
- Data ScientistSep 2020 - Sep 2022BT Group · 2 yr · Full-time · Glasgow, UK
- Replaced 58 hand-built dashboards with one metrics layer people trust.
- Data ScientistAug 2018 - Sep 2020AstraZeneca · 2 yr 1 mo · Full-time · Glasgow, UK
- Replaced 22 hand-built dashboards with one metrics layer people trust.
- Taught SQL to 139 non-analysts.
References
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Education
- London School of EconomicsBSc, Operations Research2012 - 2015
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