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William McDonald

Sample profile

Design Manager · Mobile design · iOS

Works at
Shopify
Location
San Diego, CA · PT (UTC-8)
Experience
12+ years experience
Education
Parsons School of Design
Languages
English

Overview

Currently at Shopify, where I lead mobile design with a team of 23. Cut support tickets about mobile by 28% with clearer copy and states. Built a component library 80 engineers ship with every day. Before that: Snap and Booking Holdings. Learning to sail.

Good reasons to reach out
  • Advice on mobile design
  • Thoughtful intros to people in my field
  • Second opinions on Figma decisions
Please don't message about
  • Crypto token projects
  • Unpaid work or spec projects
Skills
prototypingFigmaiOSAndroidmotion design
AdvisingOpen to advising
closes in 3 months

Open to advising pre-seed teams on motion design

Topics
mobile design, motion design, iOS
Format
Office hours
Terms
Equity
Capacity
One advisory role at a time
Best for
Engineers moving into leadership

12 years of mobile design. Can review plans, decks and hiring loops.

San Diego, CAandroidfigmaios

Experience

  1. Design Manager
    Nov 2024 - Present
    Shopify · 2 yr · Full-time · San Diego, CA
    • Brought the mobile flows to WCAG 2.2 AA.
    • Built a component library 82 engineers ship with every day.
    • Cut support tickets about mobile by 55% with clearer copy and states.
  2. UX Researcher
    Sep 2022 - Nov 2024
    Snap · 2 yr 2 mo · Full-time · San Diego, CA
    • Built a component library 55 engineers ship with every day.
  3. Product Designer
    Aug 2019 - Sep 2022
    Booking Holdings · 3 yr 1 mo · Full-time · San Diego, CA
    • Shipped the mobile redesign that lifted task completion 12%.
  4. Product Designer
    Aug 2016 - Aug 2019
    Atlassian · 3 yr · Full-time · San Diego, CA
    • Built a component library 32 engineers ship with every day.
    • Brought the mobile flows to WCAG 2.2 AA.
  5. Product Designer
    Apr 2015 - Aug 2016
    Google · 1 yr 4 mo · Full-time · San Diego, CA
    • Shipped the mobile redesign that lifted task completion 13%.

Projects

Write-up: mobile design in practice
2025

A long-form guide to mobile design for people starting out.

References

No references yet.

Education

  1. Parsons School of Design
    BFA, Psychology
    2009 - 2013

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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