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Ximena Daniela Fuentes

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Co-founder & COO at Willow Analytics · compliance, lending

Works at
Willow Analytics
Location
Atlanta, GA · ET (UTC-5)
Experience
10+ years experience
Education
Johns Hopkins University
Languages
English, Mandarin

Overview

Co-founder & COO of Willow Analytics, working on consumer finance. Signed 84 paying customers, 13 of them enterprises. Previously built and sold a small consumer finance company. Trail runner and occasional climber.

Good reasons to reach out
  • Working sessions on lending
  • Second opinions on growth decisions
  • Questions about consumer finance
Please don't message about
  • Unpaid work or spec projects
  • Generic networking requests

Replies within two days

Skills
compliancelendingconsumer fintechgrowth

Experience

  1. Co-founder & COO
    Oct 2024 - Present
    Willow Analytics · 2 yr 1 mo · Full-time · Atlanta, GA
    • Raised $5 million across 3 rounds.
    • Took Willow Analytics from zero to $11 million ARR.
    • Previously built and sold a small consumer finance company.
  2. Senior Financial Analyst
    Jul 2022 - Oct 2024
    Nike · 2 yr 3 mo · Full-time · Atlanta, GA
    • Saved $7 million a year renegotiating vendor contracts.
    • Closed the books in 3 days, down from 16.
  3. FP&A Manager
    Apr 2020 - Jul 2022
    Procter & Gamble · 2 yr 3 mo · Full-time · Atlanta, GA
    • Closed the books in 5 days, down from 18.
    • Built the operating model the board used for a $106 million raise.
  4. Controller
    May 2018 - Apr 2020
    eBay · 1 yr 11 mo · Full-time · Atlanta, GA
    • Closed the books in 5 days, down from 10.
  5. Finance Manager
    Jan 2017 - May 2018
    ServiceNow · 1 yr 4 mo · Full-time · Atlanta, GA
    • Built the operating model the board used for a $217 million raise.
    • Ran diligence on 11 acquisitions.

References

No references yet.

Education

  1. Johns Hopkins University
    MS, Business Administration
    2013 - 2015
  2. University of Washington
    BS, Business Administration
    2005 - 2009

Details

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