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Yan Lan Ma

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Principal Product Manager, Tokopedia - developer experience · APIs · SDKs

Works at
Tokopedia
Location
Singapore · SGT (UTC+8)
Experience
13+ years experience
Education
Singapore Management University
Languages
English, Mandarin
Co-founder
Message Connect

Overview

13 years in product management, the last 1 at Tokopedia, where I work on the developer team. Killed 7 features nobody used and shipped the 4 that customers asked for. Before that: Mercari and CIMB. Most at home with developer experience and documentation. I play football every Sunday.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on APIs
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Crypto token projects

Replies on weekday evenings

Skills
developer experiencedocumentationtechnical product managementAPIsSDKs
Co-founderLooking for a co-founder
closes in 3 months

Need a go-to-market co-founder: pharmacy logistics in Africa

The idea
Pharmacy logistics in Africa
Stage
Idea
I bring
5 years in healthcare
Looking for
Product-minded engineer
Commitment
Full-time now
Location
Singapore or remote

I bring 13 years of developer products (currently Tokopedia). Ideally you've sold to enterprises. Pre-product, some customer interviews done.

Singapore · remote OKsdksdeveloper experienceapis
Open

Experience

  1. Principal Product Manager
    Jul 2025 - Present
    Tokopedia · 1 yr 4 mo · Full-time · Singapore
    • Previously an operator for 5 years before investing.
    • Backed 22 founders at pre-seed and seed.
    • Led or co-led 38 investments, 5 of them now at Series B or later.
  2. Associate Product Manager
    Oct 2021 - Jul 2025
    Mercari · 3 yr 9 mo · Full-time · Singapore
    • Cut time-to-first-value for new developer customers from 21 days to 3.
  3. Senior Product Manager
    Nov 2019 - Oct 2021
    CIMB · 1 yr 11 mo · Full-time · Singapore
    • Ran 193 customer interviews before writing the first spec.
  4. Associate Product Manager
    Jul 2016 - Nov 2019
    VNG · 3 yr 4 mo · Full-time · Singapore
    • Grew developer revenue from $5 million to $25 million ARR.
    • Launched the developer product in 11 markets.
  5. Associate Product Manager
    Oct 2013 - Jul 2016
    Gojek · 2 yr 9 mo · Full-time · Singapore
    • Grew developer revenue from $5 million to $30 million ARR.
    • Launched the developer product in 7 markets.

References

No references yet.

Education

  1. Singapore Management University
    BBM, Engineering
    2009 - 2013

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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