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Yusuf Ahmed

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Director of Product at Zerodha · Onboarding and activation · growth, experimentation

Works at
Zerodha
Location
Bengaluru, India · IST (UTC+5:30)
Experience
13+ years experience
Education
IIT Roorkee
Languages
English, Hindi, Kannada
Advising
Message Connect

Overview

I've spent 13 years on onboarding and activation - first at Zoho, now at Zerodha. Ran 135 customer interviews before writing the first spec. Killed 5 features nobody used and shipped the 3 that customers asked for. Before that: Bosch and Swiggy. Most at home with clinical workflows and experimentation.

Good reasons to reach out
  • Advice on onboarding and activation
  • Working sessions on experimentation
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Sales demos
  • Courses and coaching offers

Answers in batches on Fridays

Skills
experimentationuser researchlifecycleSQLclinical workflowsgrowth
AdvisingOpen to advising
closes in 3 months

Office hours for PMs moving into fintech: onboarding and activation and lifecycle

Topics
onboarding and activation, clinical workflows, user research
Format
Office hours
Terms
Paid
Capacity
A few async reviews a month
Best for
Seed to Series A teams

13 years of onboarding and activation. Prefer specific questions over coffee chats.

Bengaluru, India · remote OKuser researchlifecycleexperimentation
Open

Experience

  1. Director of Product
    Dec 2023 - Present
    Zerodha · 2 yr 11 mo · Full-time · Bengaluru, India
    • Grew growth revenue from $8 million to $15 million ARR.
    • Ran 133 customer interviews before writing the first spec.
  2. Group Product Manager
    Oct 2022 - Dec 2023
    Bosch · 1 yr 2 mo · Full-time · Bengaluru, India
    • Launched the growth product in 6 markets.
  3. Associate Product Manager
    May 2019 - Oct 2022
    Swiggy · 3 yr 5 mo · Full-time · Bengaluru, India
    • Took growth activation from 34% to 53% in three quarters.
  4. Product Manager
    Oct 2017 - May 2019
    Visa · 1 yr 7 mo · Full-time · Bengaluru, India
    • Launched the growth product in 9 markets.
  5. Associate Product Manager
    May 2014 - Oct 2017
    Zoho · 3 yr 5 mo · Full-time · Bengaluru, India
    • Took growth activation from 21% to 49% in three quarters.
    • Launched the growth product in 9 markets.

References

No references yet.

Education

  1. IIT Roorkee
    B.Tech, Business Administration
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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