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Overview
Currently at Lenovo, where I work on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: REA Group and Telstra. Most at home with copywriting and editorial. Learning to sail.
Good reasons to reach out
- Second opinions on analytics decisions
Please don't message about
- Paid follower schemes
- Generic networking requests
- SEO and link-building offers
Skills
analyticscopywritingeditorialcontent strategy
Experience
- Content Marketing LeadOct 2024 - PresentLenovo · 2 yr 1 mo · Full-time · Kuala Lumpur, Malaysia
- Grew organic traffic from 155k to 1223k monthly visits.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Built a library of 246 articles that still drives sign-ups.
- Growth Marketing ManagerJun 2021 - Oct 2024REA Group · 3 yr 4 mo · Full-time · Kuala Lumpur, Malaysia
- Hired and trained a content team of 3.
- Marketing AssociateOct 2019 - Jun 2021Telstra · 1 yr 8 mo · Full-time · Kuala Lumpur, Malaysia
- Built a library of 607 articles that still drives sign-ups.
- Marketing AssociateOct 2017 - Oct 2019Ayala Corporation · 2 yr · Full-time · Kuala Lumpur, Malaysia
- Grew organic traffic from 79k to 1313k monthly visits.
- Launched 5 campaigns, 3 of them in new markets.
Projects
Conference talk: lessons from content
2022What went wrong and what worked while scaling content and SEO.
References
No references yet.
Education
- Chulalongkorn UniversityBEng, Economics2013 - 2017
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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