Yvonne Tiffany Kang

S

Head of Data at Vellum Grid · Marketing analytics · marketing mix modelling, SQL

Vellum Grid
Atlanta, GA · ET (UTC-5)
12+ years experience
Duke University
English
Messaging unavailable

Overview

Currently at Vellum Grid, where I lead marketing analytics with a team of 28. Wrote the metric definitions the leadership team reviews every week. Built the marketing science models now used in 4 product decisions a quarter. Bird-watcher and amateur naturalist.

Good reasons to reach out
  • Questions about marketing analytics
  • Second opinions on R decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Data broker offers
  • Crypto token projects

Travels often; replies within 48 hours

Skills
SQLLookerRPythonmarketing mix modelling

Experience

  1. Head of Data
    Apr 2023 - Present
    Vellum Grid · 3 yr 6 mo · Full-time · Atlanta, GA
    • Built the marketing science models now used in 9 product decisions a quarter.
    • Taught SQL to 87 non-analysts.
  2. Director of Data Science
    Oct 2021 - Apr 2023
    Okta · 1 yr 6 mo · Full-time · Atlanta, GA
    • Taught SQL to 112 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  3. Data Scientist
    Dec 2018 - Oct 2021
    Airbnb · 2 yr 10 mo · Contract · Atlanta, GA
    • Replaced 92 hand-built dashboards with one metrics layer people trust.
  4. Data Scientist
    Dec 2015 - Dec 2018
    Comcast · 3 yr · Full-time · Atlanta, GA
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 98 non-analysts.
  5. Analytics Manager
    Jul 2014 - Dec 2015
    AT&T · 1 yr 5 mo · Full-time · Atlanta, GA
    • Wrote the metric definitions the leadership team reviews every week.

Projects

Side project: a recipe search engine
2025

Built with SQL and Python. 3734 people used it last year.

Marketing analytics benchmark
2023

Reproducible benchmarks comparing Looker and marketing mix modelling on real workloads.

References

No references yet.

Education

  1. Duke University
    BS, Physics
    2001 - 2005

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