Zoey Boyd

S

Marketing Director at Redfern Software | ex-Goldman Sachs

Redfern Software
New York, NY · ET (UTC-5)
10+ years experience
Carnegie Mellon University
English
Hiring
Messaging unavailable

Overview

I've spent 10 years on lifecycle marketing - first at Starbucks, now at Redfern Software. Launched 7 campaigns, 5 of them in new markets. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Before that: Goldman Sachs and HubSpot. Travel slowly, usually by train.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Questions about lifecycle marketing
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers

Prefers short, specific messages

Skills
CRMsegmentationretentionBrazeemail
HiringHiring for a role
closes in 3 months

Building out lifecycle at Redfern Software: product marketers wanted in New York

Role
Product marketer
Level
Senior
Type
Contract
Work mode
Hybrid
Compensation
$130k-$177k
Team
Lifecycle, 6 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
3 conversations, no take-home

Comp $208k-$250k. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

New York, NYretentionbrazecrm
Open

Experience

  1. Marketing Director
    Mar 2025 - Present
    Redfern Software · 1 yr 7 mo · Full-time · New York, NY
    • Hired and trained a lifecycle team of 9.
    • Launched 20 campaigns, 5 of them in new markets.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Aug 2022 - Mar 2025
    Goldman Sachs · 2 yr 7 mo · Full-time · New York, NY
    • Launched 16 campaigns, 5 of them in new markets.
    • Lifted 90-day retention 5 points with lifecycle programs.
  3. Marketing Associate
    Sep 2019 - Aug 2022
    HubSpot · 2 yr 11 mo · Full-time · New York, NY
    • Lifted 90-day retention 9 points with lifecycle programs.
  4. Marketing Associate
    Oct 2016 - Sep 2019
    Starbucks · 2 yr 11 mo · Full-time · New York, NY
    • Launched 4 campaigns, 3 of them in new markets.
    • Lifted 90-day retention 11 points with lifecycle programs.

References

No references yet.

Education

  1. Carnegie Mellon University
    BS, Economics
    2012 - 2016

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