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Zoey Russell

Sample profile

Content Marketing Lead at PepsiCo · content strategy, copywriting

Works at
PepsiCo
Location
Washington, DC · ET (UTC-5)
Experience
8+ years experience
Education
Johns Hopkins University
Languages
English, Hindi
Co-founder
Message Connect

Overview

8 years in marketing, the last 2 at PepsiCo, where I work on the content team. Launched 7 campaigns, 4 of them in new markets. Before that: MongoDB and Twilio. Yoga every morning.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on content strategy
  • Second opinions on analytics decisions
  • Questions about content and SEO
Please don't message about
  • Generic networking requests
  • Paid follower schemes

Best reached early in the week

Skills
editorialcopywritingcontent strategyanalytics
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for cold-chain monitoring for insurers

The idea
Looking for an operations co-founder for cold-chain monitoring for insurers
Stage
Customer interviews
I bring
5 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time now
Location
Washington or remote

I bring 8 years of content and SEO (currently PepsiCo). Ideally you've sold to enterprises. Incorporated, self-funded so far.

Washington, DCcopywritingcontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Jul 2024 - Present
    PepsiCo · 2 yr 4 mo · Full-time · Washington, DC
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 12 campaigns, 3 of them in new markets.
  2. Product Marketing Manager
    Apr 2022 - Jul 2024
    MongoDB · 2 yr 3 mo · Full-time · Washington, DC
    • Cut time-to-first-value for new AI products customers from 17 days to 1.
    • Took AI products activation from 27% to 53% in three quarters.
  3. Marketing Associate
    Nov 2019 - Apr 2022
    Twilio · 2 yr 5 mo · Full-time · Washington, DC
    • Built a library of 853 articles that still drives sign-ups.
    • Launched 10 campaigns, 3 of them in new markets.
  4. Marketing Associate
    Jun 2018 - Jul 2019
    Goldman Sachs · 1 yr 1 mo · Full-time · Washington, DC
    • Grew organic traffic from 140k to 1823k monthly visits.

Projects

Write-up: content and SEO in practice
2024

A long-form guide to content and SEO for people starting out.

Open-source analytics toolkit
2023

A small library for content and SEO that 226 developers star on GitHub.

References

No references yet.

Education

  1. Johns Hopkins University
    MS, Communications
    2020 - 2022
  2. Yale University
    BA, Communications
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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