Adi Pratama

Senior Product Manager · Onboarding and activation · experimentation

Xero

Singapore · SGT (UTC+8)

7+ years experience

Kyoto University

English, Mandarin

Learning

Messaging unavailable

Overview

Senior Product Manager at Xero, focused on onboarding and activation. Grew growth revenue from $7 million to $14 million ARR. Took growth activation from 30% to 45% in three quarters. Before that: Sony and Toyota. Most at home with experimentation and lifecycle. I mentor students through university programmes.

Good reasons to reach out

Mentors who have done this before
Speaking or podcast invitations
Second opinions on user research decisions
Questions about onboarding and activation

Please don't message about

Agency or outsourcing pitches
Crypto token projects

Replies on weekends

Skills

growthlifecycletwo-sided networksuser researchSQLexperimentation

LearningLearning something

closes in 3 months

Looking for feedback on my resume from someone in energy

Goal: Prepare for senior interviews in onboarding and activation.
Where I am now: Working on it daily
Ideal mentor: Someone who has worked in onboarding and activation for a few years
Cadence: Every two weeks
What I can offer back: Help with frontend work

7 years in so far. Looking for honest feedback, once or twice a month.

Singaporelifecyclegrowthsql

Open

Experience

Senior Product Manager
Nov 2025 - Present
Xero · 11 mo · Contract · Singapore
- Grew growth revenue from $2 million to $55 million ARR.
- Killed 5 features nobody used and shipped the 4 that customers asked for.
Product Manager
May 2023 - Nov 2025
Sony · 2 yr 6 mo · Full-time · Singapore
- Ran 69 customer interviews before writing the first spec.
Associate Product Manager
Sep 2021 - May 2023
Toyota · 1 yr 8 mo · Full-time · Singapore
- Grew growth revenue from $1 million to $60 million ARR.
- Killed 8 features nobody used and shipped the 4 that customers asked for.
Associate Product Manager
Oct 2019 - Sep 2021
Mastercard · 1 yr 11 mo · Full-time · Singapore
- Cut time-to-first-value for new growth customers from 14 days to 3.

References

No references yet.

Education

Kyoto University
BSc, Computer Science
2015 - 2019

Details

Compensation expectations

What they are targeting for their next role.

Visible to connections

Direct contact details

Direct email and a scheduling link.