Aisha Fahmy

Content Marketing Lead at Careem | ex-Uber

Careem

Dubai, UAE · GST (UTC+4)

6+ years experience

University of Jordan

English, Arabic

Messaging unavailable

Overview

Currently at Careem, where I work on content and SEO. Built a library of 363 articles that still drives sign-ups. Previously at Uber. Trail runner and occasional climber.

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Working sessions on content strategy

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Agency or outsourcing pitches
Courses and coaching offers

Checks messages twice a week

Skills

editorialcontent strategyanalyticscopywriting

Experience

Content Marketing Lead
May 2024 - Present
Careem · 2 yr 5 mo · Full-time · Dubai, UAE
- Grew organic traffic from 144k to 1320k monthly visits.
- Launched 17 campaigns, 3 of them in new markets.
- Hired and trained a content team of 12.
Marketing Associate
Oct 2020 - May 2024
Uber · 3 yr 7 mo · Full-time · Dubai, UAE
- Launched 4 campaigns, 3 of them in new markets.

Projects

Open-source analytics toolkit

2022

A small library for content and SEO that 499 developers star on GitHub.

Content and SEO benchmark

2022

Reproducible benchmarks comparing editorial and copywriting on real workloads.

References

No references yet.

Education

University of Jordan
BSc, Communications
2015 - 2019

Details

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