Samar Salma AlMohannadi

S

Marketing Director at Careem · Google Ads, attribution

Careem
Cairo, Egypt · EET (UTC+2)
8+ years experience
University of Jordan
English, Arabic
Open to work
Messaging unavailable

Overview

I've spent 19 years on performance marketing - first at McKinsey & Company, now at Careem. Cut blended CAC by 25% while doubling spend. Hired and trained a acquisition team of 5. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • Roles in performance marketing
  • Thoughtful intros to people in my field
Please don't message about
  • Guest post swaps
  • Courses and coaching offers

Replies on weekends

Skills
CAC/LTVGoogle Adsattributioncreative testingpaid social
Open to workLooking for a role
closes in 3 months

Open to Marketing Director roles at Series B creator tools companies

Target roles
Marketing Director
Level
Mid
Industries
AI infrastructure, Fintech
Work mode
Hybrid
Available
60 days notice
Work authorization
Authorized to work in Egypt
What I'm looking for
Scope to lead performance marketing work, with a manager who gives direct feedback.
Not interested in
Night shifts

19 years in performance marketing. Strongest at CAC/LTV and creative testing. Available immediately.

Cairo, Egyptattributionpaid socialcreative testing
Open

Experience

  1. Marketing Director
    Apr 2026 - Present
    Careem · 6 mo · Full-time · Cairo, Egypt
    • Launched 6 campaigns, 5 of them in new markets.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Cut blended CAC by 20% while doubling spend.
  2. Product Marketing Manager
    Jan 2024 - Feb 2026
    Siemens · 2 yr 1 mo · Full-time · Cairo, Egypt
    • Cut time-to-first-value for new AI products customers from 16 days to 2.
  3. Product Marketing Manager
    Jun 2022 - Jan 2024
    HSBC · 1 yr 7 mo · Full-time · Cairo, Egypt
    • Grew creator revenue from $9 million to $44 million ARR.
    • Cut time-to-first-value for new creator customers from 16 days to 3.
  4. Content Marketing Lead
    Oct 2020 - Jun 2022
    Uber · 1 yr 8 mo · Full-time · Cairo, Egypt
    • Cut blended CAC by 36% while doubling spend.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
  5. Content Marketing Lead
    Mar 2019 - Oct 2020
    McKinsey & Company · 1 yr 7 mo · Full-time · Cairo, Egypt
    • Launched 4 campaigns, 3 of them in new markets.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. University of Jordan
    BSc, Journalism
    2002 - 2006

Details

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