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Alejandra Delgado

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Director of Product · Onboarding and activation · lifecycle

Works at
Tandem Cloud
Location
Washington, DC · ET (UTC-5)
Experience
12+ years experience
Education
Wharton
Languages
English

Overview

I've spent 16 years on onboarding and activation - first at Visa, now at Tandem Cloud. Took growth activation from 19% to 39% in three quarters. Cut time-to-first-value for new growth customers from 21 days to 3. Before that: Reddit and Coinbase. Most at home with user research and SQL. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Working sessions on SQL
Please don't message about
  • Crypto token projects
  • Generic networking requests

Answers in batches on Fridays

Skills
lifecycleSQLuser researchgrowthexperimentation

Experience

  1. Director of Product
    Sep 2023 - Present
    Tandem Cloud · 3 yr 2 mo · Full-time · Washington, DC
    • Grew growth revenue from $4 million to $23 million ARR.
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
  2. Associate Product Manager
    Apr 2020 - Sep 2023
    Reddit · 3 yr 5 mo · Full-time · Washington, DC
    • Killed 5 features nobody used and shipped the 3 that customers asked for.
  3. Group Product Manager
    Dec 2018 - Apr 2020
    Coinbase · 1 yr 4 mo · Full-time · Washington, DC
    • Killed 4 features nobody used and shipped the 3 that customers asked for.
  4. Associate Product Manager
    Apr 2016 - Dec 2018
    Comcast · 2 yr 8 mo · Full-time · Washington, DC
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  5. Product Manager
    Jul 2014 - Apr 2016
    Visa · 1 yr 9 mo · Full-time · Washington, DC
    • Ran 115 customer interviews before writing the first spec.

Projects

Write-up: onboarding and activation in practice
2024

A long-form guide to onboarding and activation for people starting out.

Conference talk: lessons from growth
2023

What went wrong and what worked while scaling onboarding and activation.

References

No references yet.

Education

  1. Wharton
    MBA, Business Administration
    2013 - 2015
  2. Princeton University
    AB, Business Administration
    2006 - 2010

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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