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Overview
I've spent 16 years on onboarding and activation - first at Visa, now at Tandem Cloud. Took growth activation from 19% to 39% in three quarters. Cut time-to-first-value for new growth customers from 21 days to 3. Before that: Reddit and Coinbase. Most at home with user research and SQL. I speak at conferences a couple of times a year.
Good reasons to reach out
- Thoughtful intros to people in my field
- Working sessions on SQL
Please don't message about
- Crypto token projects
- Generic networking requests
Answers in batches on Fridays
Skills
lifecycleSQLuser researchgrowthexperimentation
Experience
- Director of ProductSep 2023 - PresentTandem Cloud · 3 yr 2 mo · Full-time · Washington, DC
- Grew growth revenue from $4 million to $23 million ARR.
- Killed 3 features nobody used and shipped the 2 that customers asked for.
- Associate Product ManagerApr 2020 - Sep 2023Reddit · 3 yr 5 mo · Full-time · Washington, DC
- Killed 5 features nobody used and shipped the 3 that customers asked for.
- Group Product ManagerDec 2018 - Apr 2020Coinbase · 1 yr 4 mo · Full-time · Washington, DC
- Killed 4 features nobody used and shipped the 3 that customers asked for.
- Associate Product ManagerApr 2016 - Dec 2018Comcast · 2 yr 8 mo · Full-time · Washington, DC
- Killed 4 features nobody used and shipped the 4 that customers asked for.
- Product ManagerJul 2014 - Apr 2016Visa · 1 yr 9 mo · Full-time · Washington, DC
- Ran 115 customer interviews before writing the first spec.
Projects
Write-up: onboarding and activation in practice
2024A long-form guide to onboarding and activation for people starting out.
Conference talk: lessons from growth
2023What went wrong and what worked while scaling onboarding and activation.
References
No references yet.
Education
- WhartonMBA, Business Administration2013 - 2015
- Princeton UniversityAB, Business Administration2006 - 2010
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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