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Alfie Hobbs

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Director of Design, HSBC - usability testing · user research · jobs to be done

Works at
HSBC
Location
Manchester, UK · GMT (UTC+0)
Experience
12+ years experience
Education
University of Glasgow
Languages
English
Open to work
Message Connect

Overview

Director of Design at HSBC, focused on user research. Cut support tickets about research by 29% with clearer copy and states. Shipped the research redesign that lifted task completion 23%.

Good reasons to reach out
  • Roles in user research
  • Speaking or podcast invitations
  • Questions about user research
Please don't message about
  • SEO and link-building offers
  • Agency or outsourcing pitches
  • Unpaid design tests

Answers in batches on Fridays

Skills
synthesisusability testinguser researchinterviewsjobs to be done
Open to workLooking for a role
closes in 3 months

Lead Director of Design roles in mobility - Manchester or remote

Target roles
Lead Director of Design
Level
Senior
Industries
Fintech, AI infrastructure
Work mode
Hybrid
Available
60 days notice
Work authorization
Authorized to work in the UK
What I'm looking for
A team that ships weekly and owns research end to end.
Not interested in
Night shifts

17 years in user research. Strongest at interviews and jobs to be done. Available immediately.

Manchester, UKinterviewsuser researchsynthesis
Open

Experience

  1. Director of Design
    Sep 2024 - Present
    HSBC · 2 yr 2 mo · Full-time · Manchester, UK
    • Shipped the research redesign that lifted task completion 18%.
    • Ran 49 usability sessions and turned them into a research repository.
  2. Senior Product Designer
    Nov 2022 - Sep 2024
    Sainsbury's · 1 yr 10 mo · Full-time · Manchester, UK
    • Shipped the research redesign that lifted task completion 36%.
    • Brought the research flows to WCAG 2.2 AA.
  3. Staff Product Designer
    Sep 2020 - Nov 2022
    Microsoft · 2 yr 2 mo · Full-time · Manchester, UK
    • Built a component library 52 engineers ship with every day.
  4. Senior Product Designer
    Jan 2018 - Sep 2020
    Stripe · 2 yr 8 mo · Full-time · Manchester, UK
    • Cut support tickets about research by 42% with clearer copy and states.
    • Ran 57 usability sessions and turned them into a research repository.
  5. Senior Product Designer
    Jan 2015 - Nov 2017
    Salesforce · 2 yr 10 mo · Contract · Manchester, UK
    • Shipped the research redesign that lifted task completion 31%.

References

No references yet.

Education

  1. University of Glasgow
    MA, Human-Computer Interaction
    2010 - 2012
  2. London School of Economics
    BSc, Human-Computer Interaction
    2005 - 2008

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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