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Alvaro Rodrigo Fernandez

Sample profile

Marketing Director at BMW Group | ex-Uber

Works at
BMW Group
Location
Barcelona, Spain · CET (UTC+1)
Experience
13+ years experience
Education
Bocconi University
Languages
English, Spanish
Advising
Message Connect

Overview

16 years in marketing, the last 4 at BMW Group, where I lead the acquisition team. Hired and trained a acquisition team of 8. Launched 16 campaigns, 3 of them in new markets. Before that: Uber and Airbus. Most at home with CAC/LTV and paid social. I read too many books about cities.

Good reasons to reach out
  • Advice on performance marketing
  • Questions about performance marketing
  • Thoughtful intros to people in my field
Please don't message about
  • Paid follower schemes
  • SEO and link-building offers
  • Generic networking requests

Prefers short, specific messages

Skills
Google AdsCAC/LTVpaid socialattributioncreative testingeditorial
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: performance marketing and editorial

Topics
performance marketing, paid social, creative testing
Format
Async reviews
Terms
Free for early founders
Capacity
One call a month
Best for
Engineers moving into leadership

16 years of performance marketing. Small equity or paid hours - flexible.

Barcelona, Spaineditorialcac/ltvcreative testing
Open

Experience

  1. Marketing Director
    Sep 2022 - Present
    BMW Group · 4 yr 2 mo · Full-time · Barcelona, Spain
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Ran 279 creative tests a year across paid social.
  2. Content Marketing Lead
    Jul 2021 - Sep 2022
    Uber · 1 yr 2 mo · Full-time · Barcelona, Spain
    • Hired and trained a acquisition team of 12.
  3. Growth Marketing Manager
    Dec 2017 - Jul 2021
    Airbus · 3 yr 7 mo · Full-time · Barcelona, Spain
    • Ran 804 creative tests a year across paid social.
  4. Growth Marketing Manager
    May 2015 - Oct 2017
    UBS · 2 yr 5 mo · Full-time · Barcelona, Spain
    • Cut blended CAC by 23% while doubling spend.
    • Hired and trained a acquisition team of 6.
  5. Growth Marketing Manager
    Mar 2014 - May 2015
    Revolut · 1 yr 2 mo · Full-time · Barcelona, Spain
    • Launched 19 campaigns, 6 of them in new markets.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. Bocconi University
    BSc, Marketing
    2007 - 2010

Details

Compensation expectations
What they are targeting for their next role.
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