Antonella Alvarez

S

CMO at Woven Systems · Brand · storytelling, campaigns

Woven Systems
Lima, Peru · PET (UTC-5)
13+ years experience
Tecnológico de Monterrey
English, Spanish
Hiring
Messaging unavailable

Overview

Based in Lima. I lead brand at Woven Systems. Hired and trained a brand team of 11. Coffee nerd.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Working sessions on brand strategy
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers
  • Recruiters for roles outside my stack

Replies on weekday evenings

Skills
consumer insightcampaignsbrand strategyagency managementstorytelling
HiringHiring for a role
closes in 3 months

Building out brand at Woven Systems: growth marketers wanted in Lima

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$190k-$223k
Team
Android, 10 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Clear written communication
Process
Decision within 10 days

Comp R$21k-R$46k a month. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Lima, Peru · remote OKcampaignsconsumer insightbrand strategy
Open

Experience

  1. CMO
    Sep 2023 - Present
    Woven Systems · 3 yr 1 mo · Contract · Lima, Peru
    • Moved 84% of Android traffic off a legacy monolith without a customer-facing incident.
    • Wrote the consumer insight service that now handles 53 million requests a day.
  2. Marketing Associate
    Jul 2022 - Sep 2023
    Ualá · 1 yr 2 mo · Full-time · Lima, Peru
    • Launched 8 campaigns, 4 of them in new markets.
  3. Growth Marketing Manager
    Jun 2019 - May 2022
    dLocal · 2 yr 11 mo · Full-time · Lima, Peru
    • Launched 6 campaigns, 2 of them in new markets.
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
  4. Senior Brand Manager
    Jan 2017 - Jun 2019
    Cemex · 2 yr 5 mo · Full-time · Lima, Peru
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Launched 13 campaigns, 5 of them in new markets.
  5. Marketing Associate
    Mar 2014 - Jan 2017
    Google · 2 yr 10 mo · Full-time · Lima, Peru
    • Launched 20 campaigns, 4 of them in new markets.

Projects

Mobile apps benchmark
2023

Reproducible benchmarks comparing storytelling and campaigns on real workloads.

References

No references yet.

Education

  1. Tecnológico de Monterrey
    Ingeniería, Communications
    2007 - 2011

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