Ayaan Nadeem Lakdawala

S

Growth Marketing Manager, Cobalt Logistics - segmentation · Braze · CRM

Cobalt Logistics
Bengaluru, India · IST (UTC+5:30)
6+ years experience
FMS Delhi
English, Hindi, Kannada
Messaging unavailable

Overview

Currently at Cobalt Logistics, where I work on lifecycle marketing. Lifted 90-day retention 11 points with lifecycle programs. Before that: Wipro and McKinsey & Company. Most at home with Braze and CRM. Amateur photographer; mostly street and food.

Good reasons to reach out
  • Second opinions on Braze decisions
  • Speaking or podcast invitations
Please don't message about
  • Crypto token projects
  • Unpaid work or spec projects
  • Courses and coaching offers

Usually replies within a day

Skills
CRMBrazeemaileditorialsegmentationretention

Experience

  1. Growth Marketing Manager
    Jan 2025 - Present
    Cobalt Logistics · 1 yr 9 mo · Full-time · Bengaluru, India
    • Launched 15 campaigns, 4 of them in new markets.
    • Lifted 90-day retention 4 points with lifecycle programs.
  2. Marketing Associate
    Nov 2022 - Jan 2025
    Wipro · 2 yr 2 mo · Full-time · Bengaluru, India
    • Lifted 90-day retention 15 points with lifecycle programs.
  3. Marketing Associate
    Jan 2021 - Nov 2022
    McKinsey & Company · 1 yr 10 mo · Full-time · Bengaluru, India
    • Launched 12 campaigns, 5 of them in new markets.
    • Lifted 90-day retention 7 points with lifecycle programs.

References

No references yet.

Education

  1. FMS Delhi
    MBA, Business Administration
    2021 - 2023
  2. University of Delhi
    B.Com, Communications
    2015 - 2019

Details

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