Farah Amira Mahmood

S

Co-founder & CTO at Cobalt Logistics · HR software · sales, HR tech

Cobalt Logistics
London, UK · GMT (UTC+0)
12+ years experience
University of Bristol
English
Raising
Messaging unavailable

Overview

Founder of Cobalt Logistics (HR software). 12 years of building before that. Grew the team to 34 people across 3 countries. Before that: Meta and Workday. Most at home with payroll and HR tech. Learning to sail.

Good reasons to reach out
  • Investors who back our stage and sector
  • Questions about HR software
  • Second opinions on education decisions
  • Early customers and design partners
Please don't message about
  • SEO and link-building offers
  • Courses and coaching offers
  • Agency or outsourcing pitches

Fastest replies in the morning

Skills
payrollSaaSeducationsalesHR tech
RaisingRaising capital
closes in 3 months

Series B round open - customer support automation for gig workers, $192k MRR

Stage
Series B
Raising
$192k
Instrument
SAFE
Committed so far
$186k from angels
Lead investor
Looking for a lead
Traction
$192k MRR after 29 months
Use of funds
Product and compliance

$192k MRR after 29 months. Looking for investors who know payments and can help with hiring.

London, UKsalespayrollhr tech
Open

Experience

  1. Co-founder & CTO
    Feb 2024 - Present
    Cobalt Logistics · 2 yr 8 mo · Full-time · London, UK
    • Previously built and sold a small HR software company.
    • Grew the team to 114 people across 2 countries.
  2. Director of Product
    Oct 2021 - Dec 2023
    Meta · 2 yr 2 mo · Full-time · London, UK
    • Took developer activation from 35% to 41% in three quarters.
  3. Associate Product Manager
    Feb 2020 - Oct 2021
    Workday · 1 yr 8 mo · Full-time · London, UK
    • Launched the marketplace product in 4 markets.
    • Ran 124 customer interviews before writing the first spec.
  4. Senior Product Manager
    Apr 2017 - Feb 2020
    Tesco · 2 yr 10 mo · Full-time · London, UK
    • Took growth activation from 26% to 41% in three quarters.
    • Cut time-to-first-value for new growth customers from 9 days to 1.
  5. Group Product Manager
    Mar 2015 - Apr 2017
    Meta · 2 yr 1 mo · Full-time · London, UK
    • Launched the care product in 3 markets.
    • Took care activation from 26% to 54% in three quarters.

Projects

Write-up: HR software in practice
2024

A long-form guide to HR software for people starting out.

HR software benchmark
2023

Reproducible benchmarks comparing SaaS and HR tech on real workloads.

References

No references yet.

Education

  1. University of Bristol
    BSc, Computer Science
    2011 - 2014

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