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Brandon Webb

Sample profile

Content Marketing Lead, Kaiser Permanente - editorial · content strategy · copywriting

Works at
Kaiser Permanente
Location
Los Angeles, CA · PT (UTC-8)
Experience
6+ years experience
Education
Harvard Business School
Languages
English
Open to workAdvising
Message Connect

Overview

6 years in marketing, the last 2 at Kaiser Permanente, where I work on the content team. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Launched 18 campaigns, 6 of them in new markets. I volunteer with a food bank on weekends.

Good reasons to reach out
  • Advice on content and SEO
  • Roles in content and SEO
  • Questions about content and SEO
  • Working sessions on content strategy
  • Second opinions on copywriting decisions
Please don't message about
  • Generic networking requests
  • Offshore staffing offers
Skills
editorialcopywritingattributionanalyticscontent strategy
Open to workLooking for a role
closes in 3 months

Staff Content Marketing Lead roles in agritech - Los Angeles or remote

Target roles
Staff Content Marketing Lead
Level
Staff / Principal
Industries
Consumer apps, Developer tools
Work mode
Hybrid
Available
Immediately
Work authorization
Authorized to work in the CA
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Agencies and outsourcing firms

6 years in content and SEO. Strongest at content strategy and attribution. Serving notice now.

Los Angeles, CAcontent strategyanalyticsattribution
Open
AdvisingOpen to advising
closes in 3 months

Open to advising seed teams on attribution

Topics
content and SEO, attribution, analytics
Format
Async reviews
Terms
Open to discuss
Capacity
One advisory role at a time
Best for
Teams scaling past 50 people

6 years of content and SEO. Can review plans, decks and hiring loops.

Los Angeles, CAcontent strategyattributioneditorial
Open

Experience

  1. Content Marketing Lead
    Mar 2025 - Present
    Kaiser Permanente · 1 yr 8 mo · Full-time · Los Angeles, CA
    • Grew organic traffic from 122k to 515k monthly visits.
    • Hired and trained a content team of 11.
  2. Growth Marketing Manager
    Dec 2023 - Mar 2025
    BlackRock · 1 yr 3 mo · Full-time · Los Angeles, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Mar 2022 - Dec 2023
    Wells Fargo · 1 yr 9 mo · Full-time · Los Angeles, CA
    • Grew organic traffic from 179k to 740k monthly visits.
    • Built a library of 844 articles that still drives sign-ups.
  4. Marketing Associate
    Oct 2020 - Mar 2022
    Netflix · 1 yr 5 mo · Full-time · Los Angeles, CA
    • Launched 9 campaigns, 4 of them in new markets.
    • Built a library of 641 articles that still drives sign-ups.

Projects

Side project: a habit tracker
2024

Built with analytics and copywriting. 4380 people used it last year.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Harvard Business School
    MBA, Business Administration
    2019 - 2021
  2. USC
    BS, Economics
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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