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Camila Teresa Hernandez

Sample profile

Content Marketing Lead at Lyft · Content and SEO

Works at
Lyft
Location
Miami, FL · ET (UTC-5)
Experience
9+ years experience
Education
Wharton
Languages
English
Message Connect

Overview

Based in Miami. I work on content and SEO at Lyft. Hired and trained a content team of 12. Grew organic traffic from 136k to 1205k monthly visits. Volunteer coding coach for school students.

Good reasons to reach out
  • Questions about content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on content strategy
Please don't message about
  • Offshore staffing offers
  • Courses and coaching offers
  • Unpaid work or spec projects

Prefers short, specific messages

Skills
analyticseditorialcopywritingcontent strategy

Experience

  1. Content Marketing Lead
    Jul 2025 - Present
    Lyft · 1 yr 4 mo · Full-time · Miami, FL
    • Launched 16 campaigns, 2 of them in new markets.
    • Built a library of 455 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Feb 2023 - Jul 2025
    Kaiser Permanente · 2 yr 5 mo · Full-time · Miami, FL
    • Launched 12 campaigns, 5 of them in new markets.
  3. Marketing Associate
    Jun 2021 - Feb 2023
    PayPal · 1 yr 8 mo · Full-time · Miami, FL
    • Launched 8 campaigns, 2 of them in new markets.
  4. Marketing Associate
    Jun 2019 - Jun 2021
    Datadog · 2 yr · Full-time · Miami, FL
    • Launched 7 campaigns, 4 of them in new markets.
  5. Marketing Associate
    Oct 2017 - Jun 2019
    UnitedHealth Group · 1 yr 8 mo · Full-time · Miami, FL
    • Built a library of 183 articles that still drives sign-ups.

Projects

Open-source analytics toolkit
2025

A small library for content and SEO that 788 developers star on GitHub.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Wharton
    MBA, Business Administration
    2017 - 2019
  2. UT Austin
    BS, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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