Dylan Fraser

Overview

Director of Product at HSBC, focused on onboarding and activation. Grew growth revenue from $8 million to $42 million ARR. Before that: PwC and Accenture. Most at home with growth and lifecycle. Into vintage synthesizers.

Best reached early in the week

Experience

1. Director of Product

   Apr 2026 - Present
   HSBC · 7 mo · Full-time · London, UK
   • Launched the growth product in 8 markets.
   • Cut time-to-first-value for new growth customers from 21 days to 4.
2. Product Manager

   Dec 2022 - Apr 2026
   PwC · 3 yr 4 mo · Full-time · London, UK
   • Killed 3 features nobody used and shipped the 3 that customers asked for.
   • Ran 128 customer interviews before writing the first spec.
3. Associate Product Manager

   Dec 2019 - Dec 2022
   Accenture · 3 yr · Full-time · London, UK
   • Launched the growth product in 10 markets.
   • Took growth activation from 25% to 43% in three quarters.
4. Product Manager

   Sep 2017 - Nov 2019
   BBC · 2 yr 2 mo · Full-time · London, UK
   • Launched the growth product in 4 markets.
5. Associate Product Manager

   Oct 2015 - Sep 2017
   Morgan Stanley · 1 yr 11 mo · Full-time · London, UK
   • Launched the growth product in 14 markets.
   • Grew growth revenue from $9 million to $46 million ARR.

Projects

No references yet.

Education

1. University of Manchester

   BSc, Computer Science
   2011 - 2014