Erik Johansson

S

Head of Marketing at Maple Security · B2B demand generation · ABM, webinars

Maple Security
Stockholm, Sweden · CET (UTC+1)
13+ years experience
KTH Royal Institute of Technology
English, Swedish
HiringAdvising
Messaging unavailable

Overview

Currently at Maple Security, where I lead B2B demand generation with a team of 32. Generated $14 million of qualified pipeline in a year. Launched 6 campaigns, 2 of them in new markets. Most at home with webinars and demand generation. I mentor first-time managers when I can.

Good reasons to reach out
  • Advice on B2B demand generation
  • Candidates for the role I'm hiring for
  • Questions about B2B demand generation
  • Thoughtful intros to people in my field
  • Working sessions on HubSpot
Please don't message about
  • Guest post swaps
  • Crypto token projects
  • Paid follower schemes

Replies on weekday evenings

Skills
ABMwebinarsHubSpotdemand generation
HiringHiring for a role
closes in 3 months

Looking for a content lead who has worked on demand generation at scale

Role
Content lead
Level
Senior
Type
Contract
Work mode
On-site
Compensation
$176k-$234k + equity
Team
Demand gen, 15 people
Start
This quarter
Must have
Production experience with ABM Production experience with demand generation Clear written communication
Process
3 conversations, no take-home

Comp €100k-€117k. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Stockholm, Swedenhubspotdemand generationabm
Open
AdvisingOpen to advising
closes in 3 months

Open to advising pre-seed teams on B2B demand generation

Topics
B2B demand generation, demand generation, ABM
Format
Calls
Terms
Equity
Capacity
One call a month
Best for
Seed to Series A teams

13 years of B2B demand generation. Prefer specific questions over coffee chats.

Stockholm, Sweden · remote OKhubspotabmdemand generation
Open

Experience

  1. Head of Marketing
    Mar 2024 - Present
    Maple Security · 2 yr 7 mo · Full-time · Stockholm, Sweden
    • Launched 8 campaigns, 4 of them in new markets.
    • Hired and trained a demand gen team of 6.
  2. Product Marketing Manager
    Sep 2020 - Mar 2024
    Delivery Hero · 3 yr 6 mo · Full-time · Stockholm, Sweden
    • Launched the growth product in 3 markets.
    • Took growth activation from 32% to 36% in three quarters.
  3. Product Marketing Manager
    Dec 2017 - Sep 2020
    Nestlé · 2 yr 9 mo · Contract · Stockholm, Sweden
    • Launched the lending product in 9 markets.
  4. Growth Marketing Manager
    Dec 2015 - Dec 2017
    BMW Group · 2 yr · Full-time · Stockholm, Sweden
    • Launched 8 campaigns, 5 of them in new markets.
    • Hired and trained a demand gen team of 6.
  5. Marketing Associate
    Apr 2014 - Dec 2015
    Zalando · 1 yr 8 mo · Full-time · Stockholm, Sweden
    • Generated $17 million of qualified pipeline in a year.
    • Launched 17 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. KTH Royal Institute of Technology
    MSc, Communications
    2016 - 2018
  2. Sorbonne University
    Licence, Communications
    2009 - 2012

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