Yvonne Amy Choi

S

Co-founder & COO at Maple Security | ex-Lockheed Martin

Maple Security
Miami, FL · ET (UTC-5)
12+ years experience
University of Illinois Urbana-Champaign
English
Hiring
Messaging unavailable

Overview

Founder of Maple Security (consumer finance). 19 years of building before that. Signed 370 paying customers, 9 of them enterprises. Before that: Lockheed Martin and Etsy. Most at home with lending and consumer fintech.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Early customers and design partners
  • Questions about consumer finance
Please don't message about
  • Fundraising consultants
  • Courses and coaching offers
  • Generic networking requests
Skills
compliancelendingconsumer fintechgrowth
HiringHiring for a role
closes in 3 months

Hiring our first account executive at Maple Security - Miami or remote

Role
Account executive
Level
Senior
Type
Full-time
Work mode
Remote
Compensation
$184k-$236k + equity
Team
Founding team, 4 people
Start
Within two months
Must have
A record of closing B2B deals Experience selling to the buyers we sell to Good judgment about what not to build
Process
3 conversations, no take-home

Comp $188k-$272k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Miami, FL · remote OKgrowthlendingcompliance
Open

Experience

  1. Co-founder & COO
    May 2022 - Present
    Maple Security · 4 yr 5 mo · Full-time · Miami, FL
    • Previously built and sold a small consumer finance company.
    • Grew the team to 105 people across 5 countries.
  2. Director of Product
    Sep 2020 - May 2022
    Lockheed Martin · 1 yr 8 mo · Full-time · Miami, FL
    • Took lending activation from 21% to 49% in three quarters.
  3. Product Manager
    May 2018 - Sep 2020
    Etsy · 2 yr 4 mo · Full-time · Miami, FL
    • Took lending activation from 20% to 40% in three quarters.
    • Launched the lending product in 7 markets.
  4. Director of Product
    Mar 2016 - May 2018
    Cisco · 2 yr 2 mo · Full-time · Miami, FL
    • Ran 159 customer interviews before writing the first spec.
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
  5. Director of Product
    Sep 2014 - Mar 2016
    Lyft · 1 yr 6 mo · Full-time · Miami, FL
    • Launched the lending product in 11 markets.

Projects

Side project: a budgeting app
2023

Built with compliance and consumer fintech. 3246 people used it last year.

Conference talk: lessons from company
2022

What went wrong and what worked while scaling consumer finance.

References

No references yet.

Education

  1. University of Illinois Urbana-Champaign
    BS, Economics
    2002 - 2006

Details

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