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Erika Tanaka

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Content Marketing Lead, SoftBank - editorial · copywriting · analytics

Works at
SoftBank
Location
Tokyo, Japan · JST (UTC+9)
Experience
10+ years experience
Education
Melbourne Business School
Languages
English, Japanese
Open to work
Message Connect

Overview

Content Marketing Lead at SoftBank, focused on content and SEO. Grew organic traffic from 48k to 707k monthly visits. Before that: Foxconn and SoftBank. Learning to sail.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Generic networking requests
  • Paid follower schemes
  • Guest post swaps

Travels often; replies within 48 hours

Skills
content strategyanalyticseditorialcopywriting
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in food delivery, Tokyo or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Logistics, Healthtech
Work mode
Hybrid
Available
From next quarter
Work authorization
Authorized to work in Japan
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Night shifts

10 years in content and SEO. Strongest at analytics and copywriting. Available immediately.

Tokyo, Japan · remote OKeditorialcopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    SoftBank · 7 mo · Full-time · Tokyo, Japan
    • Launched 13 campaigns, 3 of them in new markets.
    • Hired and trained a content team of 9.
  2. Product Marketing Manager
    Oct 2022 - Apr 2026
    Foxconn · 3 yr 6 mo · Full-time · Tokyo, Japan
    • Grew marketplace revenue from $3 million to $35 million ARR.
  3. Marketing Associate
    Aug 2019 - Oct 2022
    SoftBank · 3 yr 2 mo · Full-time · Tokyo, Japan
    • Built a library of 626 articles that still drives sign-ups.
    • Grew organic traffic from 45k to 1337k monthly visits.
  4. Marketing Associate
    Oct 2016 - Aug 2019
    Google · 2 yr 10 mo · Contract · Tokyo, Japan
    • Built a library of 570 articles that still drives sign-ups.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2018 - 2020
  2. National University of Singapore
    BComp, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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