Thomas Josh Edwards

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Senior Product Designer at SoftBank · typography, web design

SoftBank
Melbourne, Australia · AEST (UTC+10)
8+ years experience
Peking University
English
Messaging unavailable

Overview

Based in Melbourne. I work on brand and marketing design at SoftBank. Brought the brand flows to WCAG 2.2 AA. Ran 35 usability sessions and turned them into a research repository. Before that: Hyundai Motor and VNG. Most at home with brand design and illustration.

Good reasons to reach out
  • Questions about brand and marketing design
  • Thoughtful intros to people in my field
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  • SEO and link-building offers
  • Unpaid design tests

Checks messages twice a week

Skills
illustrationweb designtypographybrand design

Experience

  1. Senior Product Designer
    Nov 2022 - Present
    SoftBank · 3 yr 11 mo · Full-time · Melbourne, Australia
    • Built a component library 21 engineers ship with every day.
    • Cut support tickets about brand by 30% with clearer copy and states.
    • Brought the brand flows to WCAG 2.2 AA.
  2. UX Researcher
    Nov 2019 - Nov 2022
    Hyundai Motor · 3 yr · Full-time · Melbourne, Australia
    • Cut support tickets about brand by 55% with clearer copy and states.
  3. UX Researcher
    Oct 2018 - Nov 2019
    VNG · 1 yr 1 mo · Full-time · Melbourne, Australia
    • Ran 79 usability sessions and turned them into a research repository.

Projects

Brand and marketing design benchmark
2025

Reproducible benchmarks comparing brand design and illustration on real workloads.

References

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Education

  1. Peking University
    BSc, Psychology
    2014 - 2018

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