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Ethan Sun

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Content Marketing Lead, Mercari - copywriting · analytics · content strategy

Works at
Mercari
Location
Singapore · SGT (UTC+8)
Experience
6+ years experience
Education
INSEAD Singapore
Languages
English, Mandarin
Advising
Message Connect

Overview

I work on content and SEO at Mercari in Singapore. Grew organic traffic from 191k to 817k monthly visits. Most at home with analytics and content strategy. Learning to draw.

Good reasons to reach out
  • Advice on content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • SEO and link-building offers
  • Crypto token projects

Replies within two days

Skills
retentioncopywritinganalyticseditorialcontent strategy
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: content and SEO and retention

Topics
content and SEO, content strategy, copywriting
Format
Async reviews
Terms
Open to discuss
Capacity
A few async reviews a month
Best for
Seed to Series A teams

6 years of content and SEO. One call a month or async reviews.

Singaporeeditorialcontent strategyretention
Open

Experience

  1. Content Marketing Lead
    Feb 2024 - Present
    Mercari · 2 yr 9 mo · Full-time · Singapore
    • Grew organic traffic from 172k to 618k monthly visits.
    • Built a library of 469 articles that still drives sign-ups.
  2. Marketing Associate
    Oct 2020 - Feb 2024
    Accenture · 3 yr 4 mo · Full-time · Singapore
    • Built a library of 859 articles that still drives sign-ups.

Projects

Side project: a commute planner
2024

Built with editorial and copywriting. 255 people used it last year.

Write-up: content and SEO in practice
2023

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2020 - 2022
  2. Peking University
    BSc, Marketing
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct email and a scheduling link.
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