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Ethan Tamihana

Sample profile

Content Marketing Lead, Lazada - editorial · copywriting · analytics

Works at
Lazada
Location
Melbourne, Australia · AEST (UTC+10)
Experience
5+ years experience
Education
INSEAD Singapore
Languages
English, Spanish
Co-founder
Message Connect

Overview

5 years in marketing, the last 1 at Lazada, where I work on the content team. Grew organic traffic from 116k to 664k monthly visits. Built a library of 535 articles that still drives sign-ups. Before that: Deloitte and Huawei. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
Please don't message about
  • Paid follower schemes
  • Generic networking requests
  • Unpaid work or spec projects

Answers in batches on Fridays

Skills
editorialcopywritingcontent strategyanalyticscampaigns
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for localisation for solar installers

The idea
Localisation for solar installers
Stage
Customer interviews
I bring
12 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Part-time to start
Location
Melbourne or remote

I bring 5 years of content and SEO (currently Lazada). Ideally you've sold to enterprises. Full-time from day one.

Melbourne, Australia · remote OKcontent strategyanalyticscampaigns
Open

Experience

  1. Content Marketing Lead
    Sep 2025 - Present
    Lazada · 1 yr 2 mo · Full-time · Melbourne, Australia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 100k to 680k monthly visits.
    • Launched 20 campaigns, 5 of them in new markets.
  2. Marketing Associate
    Feb 2023 - Sep 2025
    Deloitte · 2 yr 7 mo · Full-time · Melbourne, Australia
    • Built a library of 336 articles that still drives sign-ups.
    • Grew organic traffic from 163k to 1511k monthly visits.
  3. Marketing Associate
    Oct 2021 - Feb 2023
    Huawei · 1 yr 4 mo · Full-time · Melbourne, Australia
    • Grew organic traffic from 63k to 414k monthly visits.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2020 - 2022
  2. Seoul National University
    BS, Communications
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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