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Fang Teo

Sample profile

Content Marketing Lead at HSBC · Content and SEO · copywriting, analytics

Works at
HSBC
Location
Singapore · SGT (UTC+8)
Experience
7+ years experience
Education
University of Sydney
Languages
English, Mandarin
Open to work
Message Connect

Overview

7 years in marketing, the last 1 at HSBC, where I work on the content team. Launched 16 campaigns, 5 of them in new markets. Before that: Sony and LINE. I volunteer with a food bank on weekends.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on consumer insight
Please don't message about
  • Courses and coaching offers
  • Crypto token projects
  • Offshore staffing offers

Slower in the last week of each quarter

Skills
content strategyeditorialconsumer insightanalyticscopywriting
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at pre-seed biotech companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Fintech, AI infrastructure
Work mode
Hybrid
Available
30 days notice
Work authorization
Open to relocating
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Agencies and outsourcing firms

7 years in content and SEO. Strongest at content strategy and analytics. Open to the right conversation.

Singaporeeditorialcontent strategyconsumer insight
Open

Experience

  1. Content Marketing Lead
    Sep 2025 - Present
    HSBC · 1 yr 2 mo · Full-time · Singapore
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 6.
  2. Marketing Associate
    Feb 2024 - Sep 2025
    Sony · 1 yr 7 mo · Full-time · Singapore
    • Launched 18 campaigns, 4 of them in new markets.
    • Grew organic traffic from 154k to 474k monthly visits.
  3. Marketing Associate
    Apr 2021 - Feb 2024
    LINE · 2 yr 10 mo · Full-time · Singapore
    • Grew organic traffic from 116k to 1188k monthly visits.
  4. Marketing Associate
    Oct 2019 - Apr 2021
    Petronas · 1 yr 6 mo · Full-time · Singapore
    • Grew organic traffic from 104k to 1617k monthly visits.
    • Built a library of 329 articles that still drives sign-ups.

Projects

Open-source content strategy toolkit
2024

A small library for content and SEO that 332 developers star on GitHub.

Write-up: content and SEO in practice
2024

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. University of Sydney
    BEng, Psychology
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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