Farah Farah Farooqui

Growth Marketing Manager, Kestrel Commerce - segmentation · email · CRM

Kestrel Commerce

Bengaluru, India · IST (UTC+5:30)

2+ years experience

NIT Surathkal

English, Hindi, Kannada

Open to work

Messaging unavailable

Overview

I've spent 2 years on lifecycle marketing, now at Kestrel Commerce. Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable. Hired and trained a lifecycle team of 9. Most at home with Braze and retention.

Good reasons to reach out

Roles in lifecycle marketing
Questions about lifecycle marketing
Second opinions on segmentation decisions

Please don't message about

Generic networking requests
SEO and link-building offers
Crypto token projects

Answers in batches on Fridays

Skills

paid socialBrazeretentionCRMemailsegmentation

Open to workLooking for a role

closes in 3 months

Lead Growth Marketing Manager roles in consumer apps - Bengaluru or remote

Target roles: Lead Growth Marketing Manager
Level: Senior
Industries: Consumer apps, E-commerce
Work mode: Remote
Available: Immediately
Work authorization: Indian citizen
What I'm looking for: Early-stage company (seed) where lifecycle marketing is core to the product.
Not interested in: Agencies and outsourcing firms

2 years in lifecycle marketing. Strongest at CRM and Braze. Available from next month.

Bengaluru, India · remote OKcrmpaid socialsegmentation

Open

Experience

Growth Marketing Manager
Oct 2024 - Present
Kestrel Commerce · 2 yr · Full-time · Bengaluru, India
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Lifted 90-day retention 9 points with lifecycle programs.

Projects

Conference talk: lessons from lifecycle

2023

What went wrong and what worked while scaling lifecycle marketing.

References

No references yet.

Education

NIT Surathkal
B.Tech, Psychology
2020 - 2024

Details

Compensation expectations

What they are targeting for their next role.

Visible to connections

Direct contact details

Direct email and a scheduling link.