Thijs Smit

Content Marketing Lead at Kestrel Commerce | ex-Klarna

Kestrel Commerce

Amsterdam, Netherlands · CET (UTC+1)

10+ years experience

École Polytechnique

English, Dutch

Messaging unavailable

Overview

Content Marketing Lead at Kestrel Commerce, focused on content and SEO. Built a library of 193 articles that still drives sign-ups. Before that: Klarna and LVMH.

Good reasons to reach out

Working sessions on analytics
Second opinions on content strategy decisions
Speaking or podcast invitations

Please don't message about

Offshore staffing offers
Paid follower schemes

Checks messages twice a week

Skills

content strategyanalyticscopywritingeditorial

Experience

Content Marketing Lead
May 2025 - Present
Kestrel Commerce · 1 yr 5 mo · Full-time · Amsterdam, Netherlands
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 4.
- Grew organic traffic from 136k to 1288k monthly visits.
Marketing Associate
Aug 2021 - May 2025
Klarna · 3 yr 9 mo · Full-time · Amsterdam, Netherlands
- Grew organic traffic from 169k to 966k monthly visits.
Product Marketing Manager
Dec 2019 - Aug 2021
LVMH · 1 yr 8 mo · Full-time · Amsterdam, Netherlands
- Killed 3 features nobody used and shipped the 3 that customers asked for.
Growth Marketing Manager
Mar 2018 - Dec 2019
Nestlé · 1 yr 9 mo · Contract · Amsterdam, Netherlands
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Aug 2016 - Jan 2018
Santander · 1 yr 5 mo · Full-time · Amsterdam, Netherlands
- Built a library of 509 articles that still drives sign-ups.

References

No references yet.

Education

École Polytechnique
Ingénieur, Communications
2011 - 2015

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

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