Igor Rocha

Co-founder & COO, Juniper Works - consumer brands · marketing · supply chain

Juniper Works

São Paulo, Brazil · BRT (UTC-3)

9+ years experience

IESE

English, Portuguese

Hiring

Messaging unavailable

Overview

Co-founder & COO of Juniper Works, working on D2C food brands. Signed 37 paying customers, 8 of them enterprises. Raised $34 million across 2 rounds. Jazz piano, badly.

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Candidates for the role I'm hiring for
Questions about D2C food brands

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Unpaid work or spec projects
Fundraising consultants
Agency or outsourcing pitches

Replies on weekday evenings

Skills

marketingsupply chainconsumer brands

HiringHiring for a role

closes in 3 months

Looking for account executives to join Juniper Works early - D2C food brands

Role: Account executive
Level: Mid
Type: Full-time
Work mode: Remote within country
Compensation: $145k-$208k
Team: Founding team, 5 people
Start: Within two months
Must have: A record of closing B2B deals Experience selling to the buyers we sell to Good judgment about what not to build
Process: Intro call, technical deep dive, team chat

Comp R$20k-R$51k a month. Three interviews over a week. Message me with one thing you shipped that you're proud of.

São Paulo, Brazil · remote OKconsumer brandssupply chainmarketing

Open

Experience

Co-founder & COO
Jun 2024 - Present
Juniper Works · 2 yr 4 mo · Full-time · São Paulo, Brazil
- Grew the team to 20 people across 4 countries.
- Took Juniper Works from zero to $4 million ARR.
Senior Product Manager
Sep 2022 - Jun 2024
Mercado Libre · 1 yr 9 mo · Full-time · São Paulo, Brazil
- Grew logistics revenue from $3 million to $59 million ARR.
- Cut time-to-first-value for new logistics customers from 14 days to 3.
Associate Product Manager
Apr 2019 - Sep 2022
Google · 3 yr 5 mo · Full-time · São Paulo, Brazil
- Took logistics activation from 24% to 37% in three quarters.
- Launched the logistics product in 3 markets.
Principal Product Manager
Oct 2017 - Apr 2019
Konfío · 1 yr 6 mo · Full-time · São Paulo, Brazil
- Led or co-led 33 investments, 6 of them now at Series B or later.

Projects

Conference talk: lessons from company

2025

What went wrong and what worked while scaling D2C food brands.

Side project: a recipe search engine

2022

Built with supply chain and consumer brands. 2602 people used it last year.

References

No references yet.

Education

IESE
MBA, Business Administration
2017 - 2019
Universidad Nacional de Colombia
Ingeniería, Business Administration
2012 - 2016

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