Vikram Akshay Mehta

S

Head of Data at Juniper Works · SQL, incrementality

Juniper Works
Portland, OR · PT (UTC-8)
13+ years experience
Rhode Island School of Design
English
Messaging unavailable

Overview

Head of Data at Juniper Works, focused on marketing analytics. Built the marketing science models now used in 12 product decisions a quarter. Before that: Citi and Wayfair. Chess on lunch breaks.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Second opinions on incrementality decisions
Please don't message about
  • Unpaid work or spec projects
  • Agency or outsourcing pitches
  • Offshore staffing offers
Skills
SQLmarketing mix modellingattributionincrementalityR

Experience

  1. Head of Data
    Jan 2023 - Present
    Juniper Works · 3 yr 9 mo · Full-time · Portland, OR
    • Built the marketing science models now used in 6 product decisions a quarter.
    • Wrote the metric definitions the leadership team reviews every week.
    • Replaced 85 hand-built dashboards with one metrics layer people trust.
  2. Data Analyst
    Jun 2020 - Jan 2023
    Citi · 2 yr 7 mo · Full-time · Portland, OR
    • Replaced 72 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
  3. Analytics Manager
    Aug 2016 - Jun 2020
    Wayfair · 3 yr 10 mo · Full-time · Portland, OR
    • Replaced 72 hand-built dashboards with one metrics layer people trust.
    • Built the marketing science models now used in 8 product decisions a quarter.
  4. Staff Data Scientist
    Apr 2015 - Aug 2016
    Spotify · 1 yr 4 mo · Contract · Portland, OR
    • Taught SQL to 171 non-analysts.
    • Replaced 73 hand-built dashboards with one metrics layer people trust.
  5. Analytics Manager
    Nov 2013 - Feb 2015
    Nvidia · 1 yr 3 mo · Full-time · Portland, OR
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 9 product decisions a quarter.

References

No references yet.

Education

  1. Rhode Island School of Design
    BFA, Economics
    1999 - 2003

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