Vikram Akshay Mehta
SHead of Data at Juniper Works · SQL, incrementality
- Juniper Works
- Portland, OR · PT (UTC-8)
- 13+ years experience
- Rhode Island School of Design
- English
Messaging unavailable
Overview
Head of Data at Juniper Works, focused on marketing analytics. Built the marketing science models now used in 12 product decisions a quarter. Before that: Citi and Wayfair. Chess on lunch breaks.
Good reasons to reach out
- Thoughtful intros to people in my field
- Second opinions on incrementality decisions
Please don't message about
- Unpaid work or spec projects
- Agency or outsourcing pitches
- Offshore staffing offers
Skills
SQLmarketing mix modellingattributionincrementalityR
Experience
- Head of DataJan 2023 - PresentJuniper Works · 3 yr 9 mo · Full-time · Portland, OR
- Built the marketing science models now used in 6 product decisions a quarter.
- Wrote the metric definitions the leadership team reviews every week.
- Replaced 85 hand-built dashboards with one metrics layer people trust.
- Data AnalystJun 2020 - Jan 2023Citi · 2 yr 7 mo · Full-time · Portland, OR
- Replaced 72 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
- Analytics ManagerAug 2016 - Jun 2020Wayfair · 3 yr 10 mo · Full-time · Portland, OR
- Replaced 72 hand-built dashboards with one metrics layer people trust.
- Built the marketing science models now used in 8 product decisions a quarter.
- Staff Data ScientistApr 2015 - Aug 2016Spotify · 1 yr 4 mo · Contract · Portland, OR
- Taught SQL to 171 non-analysts.
- Replaced 73 hand-built dashboards with one metrics layer people trust.
- Analytics ManagerNov 2013 - Feb 2015Nvidia · 1 yr 3 mo · Full-time · Portland, OR
- Wrote the metric definitions the leadership team reviews every week.
- Built the marketing science models now used in 9 product decisions a quarter.
References
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Education
- Rhode Island School of DesignBFA, Economics1999 - 2003
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