Imran Mustafa Rashid

S

Content Marketing Lead, Swiggy - editorial · analytics · copywriting

Swiggy
Mumbai, India · IST (UTC+5:30)
6+ years experience
IIM Ahmedabad
English, Hindi, Marathi
Messaging unavailable

Overview

Content Marketing Lead at Swiggy, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Previously at Tech Mahindra.

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Replies on weekends

Skills
copywritingeditorialanalyticsemailcontent strategy

Experience

  1. Content Marketing Lead
    Sep 2024 - Present
    Swiggy · 2 yr 1 mo · Full-time · Mumbai, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 10.
    • Launched 14 campaigns, 2 of them in new markets.
  2. Marketing Associate
    Jan 2021 - Sep 2024
    Tech Mahindra · 3 yr 8 mo · Full-time · Mumbai, India
    • Built a library of 518 articles that still drives sign-ups.

Projects

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

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Education

  1. IIM Ahmedabad
    MBA, Business Administration
    2020 - 2022
  2. IIT Kanpur
    B.Tech, Business Administration
    2016 - 2020

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