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Overview
Based in London. I lead content and SEO at HSBC. Built a library of 386 articles that still drives sign-ups. Before that: Vodafone and BAE Systems. I read too many books about cities.
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- Second opinions on copywriting decisions
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- Generic networking requests
- Courses and coaching offers
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Skills
editorialanalyticscontent strategycopywriting
Experience
- Marketing DirectorOct 2023 - PresentHSBC · 3 yr 1 mo · Full-time · London, UK
- Hired and trained a content team of 5.
- Built a library of 484 articles that still drives sign-ups.
- Launched 13 campaigns, 2 of them in new markets.
- Growth Marketing ManagerApr 2022 - Oct 2023Vodafone · 1 yr 6 mo · Full-time · London, UK
- Hired and trained a content team of 11.
- Senior Brand ManagerJul 2019 - Jan 2022BAE Systems · 2 yr 6 mo · Full-time · London, UK
- Launched 16 campaigns, 6 of them in new markets.
- Built a library of 303 articles that still drives sign-ups.
- Marketing AssociateDec 2016 - Jul 2019Wise · 2 yr 7 mo · Full-time · London, UK
- Built a library of 379 articles that still drives sign-ups.
- Growth Marketing ManagerJul 2015 - Dec 2016Microsoft · 1 yr 5 mo · Full-time · London, UK
- Grew organic traffic from 182k to 1929k monthly visits.
References
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Education
- University of GlasgowMA, Communications2007 - 2009
- King's College LondonBSc, Communications2004 - 2007
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