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Jasper Chapman

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Content Marketing Lead at Vodafone · content strategy, copywriting

Works at
Vodafone
Location
Manchester, UK · GMT (UTC+0)
Experience
8+ years experience
Education
London Business School
Languages
English

Overview

Content Marketing Lead at Vodafone, focused on content and SEO. Hired and trained a content team of 4. Before that: Google and Intercom. I write short fiction no one reads.

Good reasons to reach out
  • Questions about content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Offshore staffing offers
  • Crypto token projects

Answers in batches on Fridays

Skills
content strategyeditorialcopywritinganalytics

Experience

  1. Content Marketing Lead
    Feb 2024 - Present
    Vodafone · 2 yr 9 mo · Full-time · Manchester, UK
    • Grew organic traffic from 88k to 665k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 381 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Jul 2022 - Feb 2024
    Google · 1 yr 7 mo · Full-time · Manchester, UK
    • Launched 12 campaigns, 5 of them in new markets.
  3. Growth Marketing Manager
    Nov 2019 - Jun 2022
    Intercom · 2 yr 7 mo · Full-time · Manchester, UK
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  4. Marketing Associate
    Oct 2018 - Nov 2019
    McKinsey & Company · 1 yr 1 mo · Full-time · Manchester, UK
    • Built a library of 325 articles that still drives sign-ups.
    • Launched 13 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. London Business School
    MBA, Business Administration
    2018 - 2020
  2. Durham University
    BA, Business Administration
    2014 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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